광고효과의 조절변수로서 인지욕구와 감성강도의 평가

목차

Ⅰ. 서 론

Ⅱ. 연구단위들의 개념화 (conceptualization)
1. 주장의 질과 정서소구의 질
2. 인지욕구
3. 감성강도

Ⅲ. 연구가설

Ⅳ. 연구설계

Ⅴ. 분석결과

Ⅵ. 결 론

본문내용

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키워드

광고효과,   조절변수,   인지욕구,   감성강도,   평가