[마케팅] MTV(엠티비) 전략 분석

목차

1. MTV Brand

2. MTV History

3. Success Strategy of MTV

4. Globalization of MTV

5. Localization of MTV

6. Result
& Lesson from case

본문내용

MTV headquarters is in New York City
MTV began offering its unique brand of programming for young music lovers across the United States.
2005- MTV announced it would begin airing MTV Base in Africa.
2006- MTV plans to launch MTV Ukraine, to pursue the emerging music market.
2006. 6- MTV announced the creation of MTV K.

키워드

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