우루사,우루사기업분석,우루사마케팅전략,영문마케팅전략

소개글

우루사,우루사기업분석,우루사마케팅전략,영문마케팅전략에 대한 보고서 자료입니다.

목차

1. Introduction

2. SWOT Analysis

3. Marketing Activity

4. Conclusion

본문내용

Company Profile
VISION

A Global Healthcare Group leading improvement in the quality of life!
중략
History of Ursa Ads
1990’s
Image: Bear’s strong image
Target: the middle-aged workers
‘Charge fatigue = Urusa’ Image marketing.
In the early 2000’s
Advertising image and the target changes frequently.
Mid-to late
2000’s
Image: Vibrant and happy life
Target: Young and mid-aged office worker
Should be managed for a lively morning.
Current Advertisement
Image:
Vibrant and happy life
Target:
Young office worker
and household wife
Similar image, just change model, but put more emphasis on liver health and happy life.

키워드

우루사,   우루사기업분석,   우루사마케팅전략,   영문마케팅전략