(영어,영문) FACEBOOK 페이스북의 연혁과 전략, 현황과 미래, 경쟁사(MySpace, Google), 5 Force 분석.pptx

소개글

(영어,영문) FACEBOOK 페이스북의 연혁과 전략, 현황과 미래, 경쟁사(MySpace, Google), 5 Force 분석.pptx에 대한 보고서 자료입니다.

목차

01 COMPANY
02 INDUSTRY
03 COMPETITORS
04 STRATEGY
05 QUESTIONS

본문내용

FACEBOOK

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Hello class we are group 4 and we will present about Global Competitive Strategy with the case study of Facebook.




01 COMPANY




The Biggest Social Network Serivec In the World

　　≪ 그 림 ≫

1.2 Billion
8 Trillion
150 Billion

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Facebook is the biggest social network service in the world. The name Facebook came from the directory given to students at some American universities. It was founded in February 4, 2004 by Mark Zuckerberg. The number of the users has been increasing since its foundation, and now it is more than 1.2 billion. You can see the revenue is about 8 trillion and its valuation reaches $150 billion in 2013.




Founder

　　≪ 사 진 ≫

1984
　Born in New York

2004~
　CEO of Facebook

2010
　Person of the Year of Time

2013
　Establish FWD.us

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As we mentioned before, the founder is Mark Zuckerberg. He was born in New York in 1984. Since 2004, he has been a CEO of Facebook. Also he was chosen as the Person of the Year of Time in 2010. Last year, he established FWD.us.




　≪ … 중 략 … ≫




02 INDUSTRY

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So, before we move to Facebook, let’s take a look at the SNS industry first. We will talk about the structure of SNS industry, competition of the industry, and industry life cycle.




SNS’s users and growth rate of 2013

　　≪ 그 래 프 ≫　　≪ 그 래 프 ≫

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These charts show users of SNS companies and their growth rate in 2013. Facebook is still the top leading company followed by Youtube, Google+, Twitter and so on. However, the second chart says that these friendly SNS companies are actually falling off. New entrants such as Instagram is growing fast with 23% growth rate, threatening the top SNS companies.

키워드

SNS,   Facebook,   페이스북,   마이스페이스,   구글,   Google,   소셜네트워킹,   Network,   광고,   트위터