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해당 자료는 4페이지 까지만 미리보기를 제공합니다.
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목차
1.Retail market
2.E – Mart present location
3.The success factors
4.Analysis - STP/SWOT / 4P
5.Comparing with competitors
6.Suggestion
2.E – Mart present location
3.The success factors
4.Analysis - STP/SWOT / 4P
5.Comparing with competitors
6.Suggestion
본문내용
E -Mart
Retail Market
◉ Consuming pattern- prefer old brand, large amount of consuming
→ prefer quality rather than brand, contain reasonable consuming sense.
〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓
Consumer’s consuming pattern changes preferring quality to brand, containing reasonable consuming sense rather than preferring old brand or mass consumption after IMF. Also, introduction of five-day work week makes consumer’s life style changes a lot, and trend of shopping changes as participate with family. As a result of these great change of customer’s consuming pattern, distribution industry has entered the era of limitless competition. The reason of E-mart ranks top of distribution industry, catches customer’s demand well and meets following systems quickly.
E-Mart’s location
◉ E-Mart has 144 stores all over the country.
◉ Maintain the first position in retail market competition.
〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓
1. Now e mart has 144 stores all over the country including China’s store.
E-mart didn’t arrange their store focus on certain place, they enlarge their store in whole country
2, E mart ranked no,1 in competition with Home plus and Lotte mart.
Retail Market
◉ Consuming pattern- prefer old brand, large amount of consuming
→ prefer quality rather than brand, contain reasonable consuming sense.
〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓
Consumer’s consuming pattern changes preferring quality to brand, containing reasonable consuming sense rather than preferring old brand or mass consumption after IMF. Also, introduction of five-day work week makes consumer’s life style changes a lot, and trend of shopping changes as participate with family. As a result of these great change of customer’s consuming pattern, distribution industry has entered the era of limitless competition. The reason of E-mart ranks top of distribution industry, catches customer’s demand well and meets following systems quickly.
E-Mart’s location
◉ E-Mart has 144 stores all over the country.
◉ Maintain the first position in retail market competition.
〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓
1. Now e mart has 144 stores all over the country including China’s store.
E-mart didn’t arrange their store focus on certain place, they enlarge their store in whole country
2, E mart ranked no,1 in competition with Home plus and Lotte mart.
추천자료
- 가격2,000원
- 페이지수12페이지
- 등록일2014.07.07
- 저작시기2014.7
- 파일형식기타(pptx)
- 자료번호#928182
본 자료는 최근 2주간 다운받은 회원이 없습니다.
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