CJ푸드빌 경영분석및 마케팅 SWOT,STP,4P전략분석 레포트 (영문자료)

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CJ푸드빌 경영분석및 마케팅 SWOT,STP,4P전략분석 레포트 (영문자료)에 대한 보고서 자료입니다.

목차

Ⅰ. CJ푸드빌 기업소개
1. History
2. Vision and Mission
3. Objectives or Goals

Ⅱ. CJ푸드빌 기업환경분석
1. Micro Environment
2. Macro Environment

Ⅲ. CJ푸드빌 SWOT 분석
1. Strength
2. Weakness
3. Opportunity
4. Threat

Ⅳ. CJ푸드빌 STP 분석
1. Segmentation
2. Targeting
3. Positioning

Ⅴ. CJ푸드빌 마케팅믹스 4P전략
1. Product
2. Price
3. Place
4. Promotion

Ⅵ. 마케팅전략 평가

본문내용

J Foodville should improve the menu and make new menu every season. They satisfy customer’s needs. Their menu’s rarity let customer come to here.
2. Price
Now, Product price of each affiliates CJ Foodville are similar or expensive. If company trade agriculture product directly, they can reduce the cost. As a result, customers returned the profit back. Also, They have to create differentiated service that can complement their high price. To do that, CJ Foodville should supplement the price gap with other companies by increasing benefits to customers and membership. Especially, it would be important to increase benefits for its' repeated customers through membership reward.
3. Place
Each affiliate of CJ Foodville has local distributors all over the country. But less the number of stores have inaccessibility. So they should increase their store through market analysis and also it should increase accessibility through online. In addition, CJ Foodville has become a global food service corporation through make inroads into abroad market. They should strength oversea business in China, Philippines, Vietnam, U.S.A. etc. And Using aggressive management, they should grow up more as global food service corporation.
4. Promotion
They could attract customers by various events. For example 1+1events, calender present and etc. Also, CJ Foodville should offer various public realtions through using SNS, blog that many people use nowaday. And They should more cooperate with other affiliations of CJ.
Ⅵ. 마케팅전략 평가
CJ Foodville evaluation for marketing are as follows: Positive evaluation of the first, against the Food Sanitation Law that operates the internal audit. Through periodic inspection, so clean and fresh products to our customers to increase the confidence. Second, the membership card to earn points for each affiliate brands can be used as an integrated cash. So, to re-integrated membership card Visits to increase the customer. Third, because domestic firms operate independently and do not pay royalties. For example, Starbucks has to pay royalties of 5%, whereas, CJ Foodville can prevent unnecessary capital expenditures. Finally, cj restaurant industry in the United States market, the Chinese market by expanding its overseas expansion. Chafing of the American advance, advance into China and Vietnam of touslesjours example. The most urgent problem is in many respects similar competitors. Due to many competitors significantly reduced sales and number of stores and sales affiliates are not being reduce. Because there are many competitors and other companies through the development of sustainable and differentiated competitive advantage to have the menu in Korea to the World's a recognized brand that can expand opportunities to go.
As a result, CJ foodville have various marketing strategies including food, cultures, educations and voluntary services. Although they have a little inactive brands in market, they will be number one food service business in Asia.

키워드

CJ푸드빌,   CJ,   비비고,   한식,   한식마케팅,   푸드빌,   영문레포트,   한식세계화,   4P,   cj푸드빌