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Purchase Decision-Making Process of the Internet Shopping Mall Consumer Research : Information Search and Participation Degree
송동효, 부경대학교,[2010] [국내박사]
5. TV홈쇼핑 제품의 구매결정요인에 관한 연구 : 이·미용 제품을 중심으로 정창호, 단국대 학교,[2008] [국내
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process which were grounded on five staged model of decision making. Accordingly to the results of the study a decision making model for consumers of hospitality industry is proposed: (1) Recognition of the requirement. (2) Seeking Process. (3) Evaluation of the possible variants. (4) Purchase decis
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얻을 수 있는 통찰력은 무엇인가? 1. Customers Interact with Service Operations
2. The Purchase Process for Services
involves Multiple Steps
3. Customers have Needs and Expectations
4. Customers may Find It Difficult
to Evaluate Services
5. A Service Business is a System
6. Conclusion
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purchase of Kalakota & Whinston, customers are first influenced by quality and the evaluation of products when searching products and service. However when comparing different traits and in the process of decision, they are influenced by interface and the marketing of sellers.
The analytic results i
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Process : 처리하다.
* Procure : 조달하다.
* Produce : 생산하다.
* Program : 프로그램화하다.
* Promote : 1. 승진시키다 2. 촉진하다.
* Propose : 제안하다.
* Protect : 보호하다.
* Provide : 제공하다.
* Publish : 출판하다. 발행하다.
* Purchase : 구입하다.
* Qualify
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