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and affective image. Second, cognitive images of destinations were the most influential to overall image of a destination. Third, information sources significantly influenced cognitive image of a destination.
There two differences between the results.
First, it revealed that sociopsychological motiv
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- 페이지 87페이지
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- 등록일 2010.05.19
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and proximity to consumers in terms of time and distance. Buoyed by the growth of the e-commerce, the size of on-line auction market is expanding rapidly. In this study, by examining the relations between the intention of the visit to the on-line auction site and the site's components and interactiv
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- 등록일 2002.03.30
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- 최근 2주 판매 이력 없음
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and proximity to consumers in terms of time and distance. Buoyed by the growth of the e-commerce, the size of on-line auction market is expanding rapidly. In this study, by examining the relations between the intention of the visit to the on-line auction site and the site's components and interactiv
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- 등록일 2002.11.02
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- 최근 2주 판매 이력 없음
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to Advertising: The Effects of Ad Content, Emotions, and Attitudes toward the Ad on Viewing Time. Journal of Consumer Research, Vol. 17 (March).
Mizerski, R., Pucely, M. J., Perrewe, P. & Baldwin, L.
(1988). An Experimental Evaluation of Music Involvement Measure and Their Relationships with Consum
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and 2020.
The ever-increasing competitive of the tourism industry requires destinations to develop an effective marketing plan and strategy. Destinations mainly compete based on their perceived images and affective images relative to competitors in the marketplace.
Travel agents have multiple and cr
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