|
and brand loyalty”. Risk Taking and
Information Handling in Consumer Behavior, 507-523.
Jin, N., Line, N. D.,Merkebu, J. (2016), “The impact of brand prestige on trust, perceived risk, satisfaction, and loyalty in upscale restaurants,” Journal of Hospitality Marketing & Management, 25(5), 523-546.
|
|
|
Effects of
Metaphors on Children's Comprehension and Perception of Print
Advertisements", Journal of Advertising, 27(2), 83-98.
Phelps, Joseph Edward(1990), Children and Television Advertising: The Relationship
among Attitude-toward-an-Ad, Brand Attitude, and Purchase Intention, Ph. D.
dissreta
|
|
|
of Product and Brand Management, forthcoming.
Wilson, D. T.(1995), "An Integrated Model of Buyer-Seller Relationships," Journal of Academy of Marketing Science, 23(4).
Abstract
An Empirical Study on the Effects of the Characters of Online Retailing and Shoppers on Consumers' Buying Intention in the
|
|
|
on Viewing Time. Journal of Consumer Research, Vol. 17 (March).
Peterson, R. A., Hoyer, W. D. & Wilson, W. R. (1987).
The Role of Affect in Consumer Behavior: Emerging Theories and Application, quoted in Westbrook, R. A., Product Consumption Based Affective Responses and Postpurchase Process. Journ
|
|
|
The impact of celebrity spokespersons\' perceived image on consumers\' intention to purchase, Journal of Advertising Research, Vol.31, No.1, pp.46-54.
Y. W. Shin, and C. H. Cho.(2014). A Study on Advertising Effectiveness of Source Expertness and Social Distance in Facebook : Applying Persuasion Kn
|
|
 |
and Service for Process to Form Intent of Repeat-Visit and Word-of-mouth -Case of family restaurants in Daegu region. Korean J Hospitality Administration 19(3): 127-147.
Kim GJByun GI(2010). The Comparison of Homemade and Foreign Takeout Coffee Shop Brands in Potential Effects of Their Service Quali
|
|
|
the traits of each category in foods. In addition, I try to compare the customer’s interest with the elements that lead to buy some product again and prove the difference of them.
In short, the results of this research depict below.
The elements that customers affect the intention of purchase in f
|
|
|
특성
제 2절 기업의 광고
1. 2006년 이전
2. 2006년 이후부터
제 3절 기업의 공익광고에 따른 소비자의 태도변화
1. 소비자인식조사
2. 기업광고변화에 대한 효과
제 3장 결론 및 제언
제 1절 결론
제 2절 제언
참고문헌
|
|
|
in Theory and Practice. Sage Publications.
Zhu, F. X., Wymer. Jr. W. & Chen, I. (2002). IT-Based Services and Service Quality in Consumer Banking. International Journal of Service Industry Management. 13(1). 22-42.
Buttle, F. (1996). "SERVQUAL:Review,Critique, Research Agenda",European Journal of
|
|
|
in 833 fertile men. Fertil. Steril., 4:530-535.
Smallridge RC, Whorton NE, Burman KD, Ferguson EW. Effects of exercise and physical fitness on the pituitary- thyroid axis and on prolactin secretion in male runners. Metabolism 34:949-954, 1985.
Vanhelder, W. P., Randomski, M. W., Goode, R. C., & Case
|
|
 |
the chance to start your career again, what would you change, if anything?
만약 당신이 직장을 처음부터 다시 시작한다고 하면 무엇을 바꾸고 싶습니까?
26. When conflict arises between you and another co-worker, what do you do?
만약 당신이 직장 동료과 사소한 다툼이 있
|
|
 |
in SanDiego State University,SanDiego,USA.
Stayed with American family in their house.
Jun. 93 - Dec. 93 Serve in a restaurant Bremer,
Franchising coffee shop.
Served for customers and manage money.
MILITARY SERVICE
Jan. 94 - Mar. 96 Served as Korean Army in a communication field.
Discharged fr
|
|
 |
in SanDiego State University,SanDiego,USA.
Stayed with American family in their house.
Jun. 93 - Dec. 93 Serve in a restaurant Bremer,
Franchising coffee shop.
Served for customers and manage money.
MILITARY SERVICE
Jan. 94 - Mar. 96 Served as Korean Army in a communication field.
Discharged fr
|
|
 |
of inspiring others to recognize, develop, and apply their talents to their utmost potential to reach a common goal. These are the traits I hope to demonstrate when I'm a manager.
40. Why did you decide to seek a position in this field?
I want to work in the marketing and PR industry because ever si
|
|
 |
the major. Finally, I was quite interested in Marketing subject.
When I took the major, I studied many subjects about new media-related such as New Media Policy, International Promotion, Image Communication, Organization Communication and Telecommunication and so on. The most interesting subject to
|
|
메뉴펼치기
