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이미지와의 관계
미래 연구의 방향 제시
〔Access〕〔Store atmosphere〕〔Price and promotion〕
〔Cross-category assortment〕〔Within-category assortment〕
Retailer image’s dimensions
━━━━━━━─────────…
〔Access〕
중요하지만 예
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strategy, and famous brands are needed to consider for the performance of fashion online shopping mall
Key Words : Fashion online shopping mall, Buying intention, Online retailing, Online shoppers Ⅰ. 서론
Ⅱ. 이론적 배경과 가설설정
Ⅲ. 연구방법
Ⅳ. 실증분석
Ⅴ. 결론
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Conceptual Foundations of Business, Homewood : Ⅲ Richard D. Irwin.
Purohit, D.,&Srivastava, J. (2001). Effect of manufacturer reputation, retailer reputation, and product warranty on consumer judgments of product quality: a cue diagnosticity framework. Journal of Consumer Psychology, 10(3),123-134.
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S. Brown (1991), "Consumer and provider expectations and experiences in evaluating professional service quality," Journal of the Academic of Marketing Science, Vol. 17, No. 2, pp. 189-195.
Zeithaml, V. A., A. Parasuraman, and L. L. Berry (1990), Delivering quality service, The Free Press. Ⅰ. 서
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retail outlets. J Retailing 57(3): 68-85.
Woodside AGFrey LLDaly RT (1989). Linking service quality, customer satisfaction and behavioral intention. J Health Care Marketing 9(4): 5-17.
Yi YJLa SA (2003). The Relative Effects of Three Dimensions of Service Quality on CS. A Comparative Study of Existi
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retail outlets. J Retailing 57(3): 68-85.
Woodside AGFrey LLDaly RT (1989). Linking service quality, customer satisfaction and behavioral intention. J Health Care Marketing 9(4): 5-17.
Yi YJLa SA (2003). The Relative Effects of Three Dimensions of Service Quality on CS. A Comparative Study of Existi
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