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Understanding retail branding: conceptual insights and research priorities
Retailers as Brands
━━━━━━━─────────…
【Retailer power is growing!】
본 논문의 목적:
유통업자 어떻게 브랜드 이미지를 세워야 하는지 ? -브랜딩 연구와
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and Customer Satisfaction in the Formation of Customers' Purchase Intentions", Journal of Retailing, 70(Summer), 163-78
Westbrook, R. A.(1987), "Product/Consumption-Based Affective Responses and Post Purchase Process", Journal of Marketing Research, Vol.20, (August), 258-270.
Woodside, Arch G., Lisa
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and practical perspectives, studies that examine these factors would seem to offer much to the discipline. This paper has attempted th provide insights and direction of future empirical examination of Internet shopping. Ⅰ. 서론
Ⅱ. 선행연구의 검토
1. 이론적 연구의 검토
2. 실증
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and Berry L. L., "SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality", Journal of Retailing, 64(Spring 1988), pp.12-40.
Stanton W. J., "Fundamentals of Marketing", 7th ed.(New York: McGraw-Hill Book Co.), (1984), p. 494.
Walker James L., "Service Encounter Satisfac
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Retailing and Shoppers on Consumers' Buying Intention in the Fashion Mall
Park, Sung-chul
Ji, Seong-goo
Kim, Woong-jin
The objective of this research is to ascertain effects of the features of online retailing and the characters of shoppers on consumers' buying decision in the fashion category.
For
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and Organizational Factors on the Decision Mode for Adoption of Interorganizational Systems", Decision Sciences, 26, 1996.
Reid, S. D., "Managerial and Firm Influences on Export Behavior", Journal of the Academy of Marketing Science, 11(Summer), 1983.
Samiee, S, "Exporting and the Internet: A Concep
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retail outlets. J Retailing 57(3): 68-85.
Woodside AGFrey LLDaly RT (1989). Linking service quality, customer satisfaction and behavioral intention. J Health Care Marketing 9(4): 5-17.
Yi YJLa SA (2003). The Relative Effects of Three Dimensions of Service Quality on CS. A Comparative Study of Existi
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and Row.
Skinner, S. J., J. B. Gassenheimer and S. W. Kelley(1992), "Cooperation in Supplier-Dealer Relations", Journal of Retailing, 68(2), 174-193.
Spekman, R. C.(1988), "Strategic Supplier Selection : Understanding Long-term Buyer Relationship", Business Horizons, (July/Aug), pp.75-81. Ⅰ. 서
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and Row.
Skinner, S. J., J. B. Gassenheimer and S. W. Kelley(1992), "Cooperation in Supplier-Dealer Relations", Journal of Retailing, 68(2), 174-193.
Spekman, R. C.(1988), "Strategic Supplier Selection : Understanding Long-term Buyer Relationship", Business Horizons, (July/Aug), pp.75-81. 제1장
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