호텔의 서비스 속성에 대한 지각이 고객만족과 행동의도에 미치는 영향

목차

Ⅰ. 머리말

Ⅱ. 이론적 고찰
1. 호텔서비스의 개념
2. 호텔서비스 속성의 개념과 측정
3. 호텔 서비스 품질의 개념과 측정
4. 만족의 개념과 측정
5. 행동의도

Ⅲ. 연구방법
1. 조사절차
2. 측정변수의 적용 및 분석 방법
3. 표본 특성
4. 연구가설의 설정

Ⅳ. 분석결과 및 해석
1. 호텔의 서비스 속성에 대한 지각
2. 만족과 행동의도
3. 구조분석을 통한 가설검증

Ⅴ. 결론
1. 연구결과의 요약과 시사점

본문내용

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키워드

호텔서비스속성과고객만족과행동의도,   호텔서비스의개념,   호텔서비스속성의개념과측정,   호텔서비스품질의개념,   호텔의서비스속성에대한지각,   만족과행동의도,   서비스품질과재구매의도,   서비스품질의측정과평가