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Source Expertness and Social Distance in Facebook : Applying Persuasion Knolwedge Model.\" The Korean Journal of Advertising, Vol. 25, No. 1, pp. 343-366.
Zarantonello, L. and Schmitt, B. H.(2010). Using the brand experience scale to profile consumers and behaviour, predict Journal of consumer Brand
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source credibility)
(5) 어감문제(semantic problems)
(6) 여과(filtering)
(7) 집단내부의 언어(in-group language)
(8) 지위차(status differences)
(9) 시간적 압박(time pressure)
(10) 정보의 과다
◆개선방법
(1) 대인관계의 개선
(2) 적절한 언어의 사용
(3) 신
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Credibility 조사
> 웹 신뢰성 측정요소
#1. Make it easy to verify the accuracy of the information on your site.
#2. Show that there's a real organization behind your site.
#3. Highlight the expertise in your organization and in the content and services you provide.
#4. Show that honest and tr
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information/adinfo/UploadFile/0306_136.pdf
http://prezi.com/-98d2vph-opd/vs/
http://prezi.com/2-5eam0hq3yb/copy-of-copy-of/
http://books.google.co.kr/books?id=qZhwAgAAQBAJ&pg=PA118&lpg=PA118&dq=%EB%A1%AF%EB%8D%B0%EB%A6%AC%EC%95%84+%EB%A7%A5%EB%8F%84%EB%82%A0%EB%93%9C+%ED%95%9C%EA%B5%AD&source=bl&ots
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Information Society. Cambridge, Mass.: Harvard University Press.
-https://mcms.daegu.ac.kr/user/chodh/user_source/kpa2.htm 컴퓨터의이해
1. 아래의 문제에 대하여 주요 특징을 개조식으로 ①, ②, …, ⑤ 번호를 붙여서 5가지 이상 설명하라. (15점)
(가) 정보사회에 대하
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information processing and the use of source versus message cues in persuasion. Journal of Personality and Social Psychology. 39(5). 752-766
9) Celsi, R. L. & Olson, J. A. (1988). The Role of Involvement in Attention and Comprehension. Journal of Consumer Research, 15(September), 210-224
10), 11) 김
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source Identifiers (URI): Generic Syntax",
T. Berners-Lee, R. Fielding, L. Masinter, August 1998.
이 문서 updates RFC1738과 RFC1808.
원문 http://www.ietf.org/rfc/rfc2396.txt
[XML] XML 1.0 규격
"Extensible Markup Language (XML) 1.0 Specification",
T. Bray, J. Paoli, C. M. Sperberg-McQueen, 10 Febru
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Information Source for Designing Retail Patronage Appeals, Journal of Marketing, 31(Oct)
33. R. Westbrook, W. C. Black(1985), A Motivation-Based Shopper Typology, Journal of Retailing, Vol.61
34. Spiggle, Suasan., and Murphy A. Sewall(1987), A choice set model of retail selection, Journal of Marketi
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Source, procedures and microeconomic effects of innovation and Interative Learning. Pinter, London.
Patries Boekholt and Ben Thuriaux, 2002, "Dynamising National Innovation Systems", Public Policies to Facilitate Clusters: background, rationale and policy practices in international perspextive, OECD
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Source Credibility)이라는 개념을 통해 설명할 수 있다. 설득자의 공신력이라는 종합적 개념을 발전시킨 칼 호블랜드(Carl Hovland)에 의하면, 공신력이란 커뮤니케이션 효과에 영향을 끼치는 설득자의 특성으로서, 수용자가 지각한 정보원의 전문성(
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