소비자경제 ) 온오프라인 쇼핑 소비자 만족 수준에 영향을 미치는 요인에 관한 분석

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소비자경제 ) 온오프라인 쇼핑 소비자 만족 수준에 영향을 미치는 요인에 관한 분석에 대한 보고서 자료입니다.

목차

Ⅰ. 서론

Ⅱ. 본론

1. 이론적 배경
1.1 소비자 만족
1.2 쇼핑 가치
1.3 온라인 소비자의 특성
1.4 오프라인 소비자의 특성
2. 연구방법 및 절차
2.1 연구문제
2.2 자료 수집 및 분석
3. 연구결과 및 논의
3.1 온라인
3.2 오프라인

Ⅲ. 결론

1. 연구의 요약 및 시사점
2. 한계점
3. 미래 방향

참고 문헌

본문내용

산업창업경영대학원』. 2021.
https://www-riss-kr/link?id=T15783785
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키워드

온오프라인,   소비자만족,   소비자,   쇼핑,   온라인,   오프라인