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performance.
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CHAPTER 3
METHODOLOGY
3.1 Marketing and Management
Marketing is “the method of planning and executing the conception, pricing, promotion,and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational
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organizational commitment and role conflict and ambiguity in a sample of Chinese undergraduate nursing students. Nurse Education Today, 26, 304-314.
Yeo, R. K. (2006). Building knowledge through action systems, process leadership and organizational learning. Foresight, 8(4), 34-44. Ⅰ. 서론
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and Well-being", Motivation and Emotion, 23(2), pp 125-154.
Randall, M. L., Cropanzano, R., Bormman, C. A. & Birjuline, A.(1999), "Organizational Politics and Organizational Support as Predictors of Work Attitudes, Job Performance, and Organizational Citizenship Behavior", Journal of Organizational
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and Medium-sized Greek Firms' Export Performance". Journal of Global Marketing, 11(4), 1998.
Poon, S. and Paula M. C. Swatman, A Combined-Method Study of Small Business Internet Commerce," International Journal of Electronic Commerce, 2(3), 1998.
Premkumar, G. and K. Ramamurthy, "The Role of Intero
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