소비자행동론 번역본

소개글

소비자행동론 번역본에 대한 보고서 자료입니다.

본문내용

at camera phones were popular at rock concerts, marketers added audio recording capabilities so consumers could transmit photos and music simultaneously.
When digital cameras sold in greater numbers than traditional film cameras, Kodak saw sales of film, from which a high proportion of its profits were derived, plummet.
After decades of promoting "Kodak memories," Kodak introduced personal printers that made creating digital prints convenient and affordable in an attempt to resurrect sales of "memories"-permanent images consumers can share with friends and family as well as on the Internet.

키워드

소비자행동론,   customer behavior,   번역,   번역본