목차
1. What determines a place’s image?
2. Strategic image management
3. How can a place correct a negative image?
4. Making a positive out of a negative
5. Marketing icons
6. Removing the negative
7. What are the guidelines for designing a place’s image?
8. What is in a place brand name?
9. Conclusion
2. Strategic image management
3. How can a place correct a negative image?
4. Making a positive out of a negative
5. Marketing icons
6. Removing the negative
7. What are the guidelines for designing a place’s image?
8. What is in a place brand name?
9. Conclusion
본문내용
1. What determines a place’s image?
Roles of Image
- Images has always been of great interest and concerns to all markets (Brand image)
- Product’s image to attract consumers and build market share
- A place’s images as major influence on investors, new residents and visitors
Cases
- Ireland’s image : IRA, Civil wars
Roles of Image
- Images has always been of great interest and concerns to all markets (Brand image)
- Product’s image to attract consumers and build market share
- A place’s images as major influence on investors, new residents and visitors
Cases
- Ireland’s image : IRA, Civil wars
소개글