패스트패션시장에서의 ZARA(자라)의 마케팅전략<영문레포트>

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패스트패션시장에서의 ZARA(자라)의 마케팅전략<영문레포트>에 대한 보고서 자료입니다.

목차

1. Overview of Previous Korean Fashion Market

2. Definition of Fast Fashion/SPA market

3. ZARA

4. Strategy Analysis
Positioning
STP
4P
SWOT

5. ZARA’s strategy- Evaluation

본문내용

Targeting
Those who can’t afford designers brands, but still want their designs
Reasonable customers who are willing to pay less and buy
lower-quality clothes
Positioning
(what’s our position to seduce the market?)
Keeping the competence advantage of SPA + providing modern,
formal, but casual designs

키워드

마케팅,   자라,   패스트패션,   spa,   zara