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브랜드 이미지 강화-
-브랜드 확장-
-피부 관리 브랜드 – NIVEA Universe
- 브랜드 확장의 지침 –
Sub-Brand 광고캠페인은?
- Sub-Brand 포지셔닝 전략 – 1980년
- 니베아 케어 샤워 -
- 니베아 니사지 -
- Sub-Brand 광고 캠페인 지침
- 서
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A. Wood, "Corporate Social Responsibility and Financial Performance", Academy of Management Journal, Vol.27 (March), 1984
Dowling, Grahame R, "Managing Your Corporate Image", Industrial Marketing Management, Vol.15 (May), 1986
Fry F. and R. Hock, "Who Claims Corporate Responsibility? The Biggest and
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브랜드자산의 형성요인에 관한 연구. 영남대학교 박사학위논문. 2001.
- 하영원, 전성률, 김익태, 김기수, 유재욱, 홍성민. 브랜드자산 진단모델 및 국내 브랜드의 실증분석. 춘계학술발표대회(한국마케팅학회). 2001.
- Aaker, David A. Managing Brand Equi
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브랜드와 캐릭터를 중심 으로), 소비자연구, 제13권, 3호.
최원주 외(2001), 광고를 통한 브랜드 이미지 형성에 관한 연구, 한국광고학회.
Aaker, David A(1991), “Managing Brand Equity: Capitalizing on the Value of a Brand Name”, Free Press.
Aaker, David A(1991), “Managing
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A., "Before You Invest or Switch Understand the Value of a Brand Strategy", Hotel online "Idea & Trends, 1999 5.18.
Pine, B. Joseph II and James H. Gilmore, Business Week. 6/22/98 Millennium,' by B. July/Augest1998.JupiterCommunications;Microsoft '98;Harvard Business Review, Welcome to the Experienc
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브랜드 ‘원네스’의 활성화 전략 분석
제 1절 ‘원네스’의 분석 목적
제 2절 원네스브랜드의 개념과 전략
1. 원네스브랜드의 사업 개념
2. 원네스브랜드의 상품전략(Brand Concept)
3. VMD(Visual Merchandising Display)
4.. 원네
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brand leaders embrace new quantitative results and transparency on the effectiveness of their programs.(Peng 2013)
≪ … 중 략 … ≫
CHAPTER 2
REVIEW OF LITERATURE
Despite the strong interest in international marketing there is no consensus in the literature about what constitute
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A New Vision for Managing in Government, University of California Press.
Mokwa, Michael P. and Steven E. Permut. ed (1981). Government Marketing : Theory and Practice. Praeger.
Osborne, David and Ted Gaebler (1992). Reinventing Government : How the Entrepreneurial Sprit is Transforming the Public S
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A., & Carder S. T., Viewers' recognition of brands placed within a film International Journal of Advertising, 15(2), 1996.
Elliot, S., Product Placement is under new attack. New York Times, 141 (September 2), 1992.
Friedman, M., Commercial influences in the lyrics of popular American music of the po
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포트폴리오 차시별 작성 내용
<부록 5> 인쇄물 포트폴리오 차시별 작성 내용
1차시
2차시
3차시
4차시
5차시
인쇄물 포트폴리오 각 차시별 작성내용
ABSTRACT
The Effects of the Portfolio media type on Students'; Academic Achievement and Attitude Towards a Vocational
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re management strategist effectively supporting CEO's decision making. Second, I will do my best in many ways to improve my foreign language skills and cultivate global mind. We need to aim to become a globally popular company further from the best company in Korea. I believe that the global brand i
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managing director of a major airline tourwholesale company with key contacts with leading travel producers and the press.
9. 영문 입사 의향서
New Concepts - Korea National Tourism Corporation
Representation Agreement
------------------------
We are offering our representation, public relations,
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managing cash flow and maintaining a balanced budget (August 1998 to July 1999).
References are available upon request
영문 이력서 예시 3
Ryuichi Ito
15 Oomachi, Asahi-ku
Yokohama City, Kanagawa 241-0033, Japan
Tel(045)221-xxxx E-mail: RyuichiItoh@Japan.net
Objective:
To pursue an international ca
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From your company’s website I learned about your need for a Product Manager for Female Fine & Accessories Jewelry. I am very interested in this position with Montblanc, and as a MBA student in International Brand Management at XX business school, I feel confident that my education and employment bac
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-영문
[ SUMMARY of STRENGTH ]
Compliance with OHSAS 18001 and ISO 14001 for HSE system.
Meet requirement of the legal limit by managing efficiently air pollution prevention facilities for a dust collector of foundry and incinerator.
-국문
EHS 담당
대기오염방지시설(축열식소각로 및 주조공
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