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The findings can be summarized as follows.
First, it was found that the perceived quality of the original brand didn't influence on the evaluation of brand extensions of technology products.
Second, the influence of technology transferability on the evaluations of brand extensions was stronger than
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The Free Press.
Schultz, Don E. (1997), "Brand Equity Has Become Oh So Fashionable," Marketing News, March, 9.
Smith, Daniel C. (1992), "Brand Extensions and Advertising Efficiency: What Can and Cannot Be Expected," Journal of Advertising Research, 32, November, 11-20. Ⅰ. 서 론
Ⅱ. 연구배경
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THE PREFERENCE OF HOTEL BOOKING
ATTRIBUTES, POST COVID-19 PANDEMIC _2021 Kamakshya Parsad Nayak
Punjabi University, Patiala
impact-of-covid-19-on-tourism-in-singapore _ 2020 Visa
COVID-19 Impacts and Recovery Strategies: The Case
of the Hospitality Industry in Spain _2020Jose Miguel Rodriguez-Anton&
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of 4,750,000 yens. Most important thing of this example is Smith doesn`t have any money, but he earns 4,750,000 yens. Ⅰ. Introduction
What is the Yen-Carry Trade?
What is the Impact of Global Liquidity?
Connection of the Global Liquidity & Yen-Carry trade
Ⅱ. B a c k g r o u n d
How did
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of the consumer's wants is are not adequately satisfied by the products or services offered him today.
결국 경영은 소비자의 필요가 제품 혹은 오늘날 그에게 제공된 서비스를 적당하게 만족되지 않는다는 것을 요구했다.
the ability to ask this question and to answer correctly
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can form the positive or negative atmosphere between countries and it also could determine the price of a product sold at retail supermarket. Thus, the term globalization has become one of the most complex and controversial terms in recent years. This essay will examine some arguments about the impa
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the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We want to market to cool and good-looking people. We don’t market to anyone other than that.” Mike Jeffries thought it would make the cool kids purchase more of his products but that’s not what
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of Employment Counseling, vol. 33, issue 3, pp. 106-114.
Zetlin, M.(1993), "How one ex-IBMer is coping", Management Review, vol. 82, issue 8, pp. 25-29.
ABSTRACT
The Effects of Outplacement Program
Ahn, Kwan Young
Outplacement and unemployment are stressful life events that can have a negative impa
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the general principles of supply and demand. The report also looks at the impact of government regulations on products. It also discuss what price discrimination companies are trying to maximize profits. Finally, the principles on which companies can determine prices and make the best profits will b
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be losing control of their
performances and could become promoters for products they may not like.
이러한 감독들과 배우들은 그들의 진행이 통제를 잃을수도 있다고 느끼며 프로모터들의 마음에 들지 않는 제작물이 될수도 있다고 생각한다.
The use of virtual advertise
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