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결론
Defining a target market
Choosing the retailing mix – “6 p’ s”
4P + Presentation (image) + Personnel (Customer service)
Entertainment & Convenience & Efficiency
인터넷 쇼핑이라고 해서 무조건 싸야 하나요?
Create Technology based Service
Google 광고
Amazon Part I
What
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lkar, Pratibha A., Shepherd, C. David, and Dayle I. Thorpe(2000), \"A Comprehensive Framework for Service Quality : An Investigation of Critical Conceptual and Measurement Issues Through a Longitudinal Study\", Journal of Retailing, 76(2), 139-73
Gotlieb, Jerry B., Dhruv Grewal, and Stephen W. Brown
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Retailing Management, 10th ed.)
한영준, 사람 사라진 명동..서울 중구 유동인구 78% 감소, 2020, 파이낸셜뉴스
https://www.fnnews.com/news/202003161813123942
강다은, 중국만 쳐다보다… 명동 1층 공실률 60%, 2021, 조선일보
https://www.msn.com/ko-kr/news/national/%EC%A4%91%EA%B5%
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Retailing and Consumer Services
26. Lee, Eun-Ju and Jeffrey W Overby(2004). Creating Value for Online Shoppers: Implications for Satisfaction and Loyalyt, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior
27. Lee, Hwi-Ho(2012), The Effects of Store Attributes on the Choice o
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Retailing, Vol. 73, No. 2, pp. 185-210.
[3] Chase, R. B.(1981), \"The Customer Contact Approach to Services: Theoretical Bases and Practical Extensions,\" Operation Research, Vol. 21, pp. 98-705.
[4] Clemmer, E. C. and B. Schneider(1996), \"Fair Service\" pp. 109-126 in S. W. Brown et. al. eds, Adva
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Retailing 64(1): 12-40.
Rust RTZahorik AJKeiningham TL (1995). Return on quality(ROQ): Making service quality financially accountable. J Marketing 59(April): 58-70.
Westbrook RA (1981). Sources of consumer satisfaction with retail outlets. J Retailing 57(3): 68-85.
Woodside AGFrey LLDaly RT (1989).
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Retailing, vol.60, Fall.
Kotler, Philip al., 「Marketing for Hospitality and Tourism」, Orentice-Hall Inc., New Jersey, 1999(2nd ed.,) 제 Ⅰ 장 서 론
제 1 절 연구의 배경 및 목적
제 2 절 연구의 방법 및 구성
제 Ⅱ 장 외식 프랜차이즈 사업에 관한 이론적 고찰
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Retailing, 68(2), 174-193.
Spekman, R. C.(1988), \"Strategic Supplier Selection : Understanding Long-term Buyer Relationship\", Business Horizons, (July/Aug), pp.75-81. Ⅰ. 서 론
1. 연구의 배경 및 목적
2. 연구의 방법
3. 연구의 흐름
Ⅱ. 대･중소기업 협력에 관한
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Retailing, 68(2), 174-193.
Spekman, R. C.(1988), \"Strategic Supplier Selection : Understanding Long-term Buyer Relationship\", Business Horizons, (July/Aug), pp.75-81. 제1장 서 론
제1절 연구의 배경 및 목적
제2절 연구의 방법
제3절 연구의 흐름
제2장 대･중
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Retailing: Success Factor and Potential Pitfalls\", Business Horizons, Vol 44 No.4, 2001.
Leonidas C. Leonidou, Constantine S. Katsikeas and Saeed Samiee, “Marketing Strategy of Determinants of export performance”, Journal of Business Research, Vol.55, 2002.
Nakos, G., K. D. Brouthers and L. E. Bro
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