백화점의 인적서비스 아웃소싱 동기와 성과에 관한 연구

목차

Ⅰ. 서 론

Ⅱ. 아웃소싱과 인적서비스에 관한 이론적 기초
2.1 아웃소싱의 기초이론과 관련주장
2.2 백화점의 인적서비스와 유형

Ⅲ. 백화점의 인적서비스 아웃소싱 동기와 성과
3.1 조사개요와 응답자특성
3.2 기업특성에 따른 아웃소싱의 필요성과 실시정도
3.3 인적서비스의 아웃소싱 이유
3.4 아웃소싱의 동기와 성과의 관계

Ⅳ. 결 론

본문내용

le of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional Channels," Journal of Marketing, Vol. 52, 20-35.
Hook, Sallie Ann(1989), "Assessment of Store Image in Retail Fashion Institutions: Use of a Perception/Expectancy Approach," Doctoral Dissertation, University of South Carolina.
John, George and Barton A. Weitz (1988), Forward Integration Into Distribution: An Empirical Test of Transaction Cost Analysis," Journal of Law, Economics and Organization, 4 (Fall), 121-139.
Klein, Saul, and Victor J. Roth (1993), "Satisfaction With International Marketing Channels," Journal of the Academy of Marketing Science, 21(Winter), 39-44.
Lilien, G. L.(1979), "Advisor 2: Modeling in the Marketing Mix Decision for Industrial Products," Management Science, 25(February), 191-204.
Lovelock(1991), Service Marketing, 2nd ed. Englewood Cliffs, N. J.: Prentice Hall.
Masten, Scott E., James W. Meehan, Jr., and Edward A. Snyder (1991), "The Costs of Organization," Journal of Law, Economics and Organization, 7(Spring), 1-25.
Mills, Peter K. (1990), "On the Quality of Services in Encounters: An Agency Perspective," Journal of Business Research, 20, 31-41.
Research Institute of America(1975), "When, Where, and How to Use Manufacturers' Representatives," Staff Report.
Rindfleisch, Aric and Jan B. Heide (1997), "Transaction Cost Analysis: Past, Present, and Future Applications," Journal of Marketing, 61 (October), 30-54.
Risley, George(1972), Modern Industrial Marketing, New York: McGraw-Hill, Inc.
Ruekert, Robert W., O. C. Walker Jr., and K. J. Roering(1985), "The Organization of Marketing Activities: A Contingency Theory of Structure and Performance," Journal of Marketing, Vol. 49(Winter), 13-25.
Shapiro, B. P(1977), Sales Program Management: Formulation and Implementation, New York: McGraw-Hill Book Company.
------------(1986), "Keying in on convenience.", Chain Store Age Executive, Februrary, 11-12
Stern, L. W. and A. El-Ansary(1992), Marketing Channels, (forth ed.) Englewood Cliffs, N. J.: Prentice Hall International, Inc.
Stern, L. W. and T. Reve(1980), "Distribution Channels as Political Economies: A Framework for Comparative Analysis," Journal of Marketing, Vol. 44(Summer), 52-64
Tansik, Davide A. (1990), "Balance in Service Systems Design," Journal of Business Research, 20, 55-61.
Wessel, D.(1989), "Sour Ways to Annoy Consumers," Wall Street Journal, November 6, 81
Westbrook, R. A.(1981), "Sources of Consumer Satisfaction with Retail Outlets," Journal of Retailing, Vol. 57(Fall), 68-85
Williams, J. M.(1986), Women's Performances for and Satisfaction with the Convenience Service Offered by A Department Store, Doctoral Dissertation, Texas Women's University
Williams, J. M. and R. O. Mason(1992), Global Outsourcing of Information Processing Services, Working Paper of the Cox School of Business, South Methodist University
尾關 友保(1998) 米國企業 と 復活させた アウト ソ-シンク", アウト ソ-シンク がれかる本, 日本能率協會, 1998年 1月 P.19
戶村聖一(1998), 驚異の アウトソ-シング ビジネス, 東洋經濟新聞社

키워드

아웃소싱,   인적서비스,   백화점,   백화점의 인적서비스와 유형,   백화점의 인적서비스 아웃소싱 동기와 성과,   인적서비스의 아웃소싱 이유