[경영]코로나시대 호텔 경영전략 marinabay sands hotel recovery Strategy(한문,영문)

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[경영]코로나시대 호텔 경영전략 marinabay sands hotel recovery Strategy(한문,영문)에 대한 보고서 자료입니다.

목차

1.마리나베이샌즈 호텔 개요, 가치

2.시장현황, 해외사례

3.마리나베이샌즈 호텔 강점,우위

4.전략제안

5.시사점

본문내용

pt of regular delivery is not simply to deliver restaurant food, but to deliver breakfast or dinner regularly, and at the same time to alliance with nearby restaurants and grocery stores to deliver products that go well with the food in combination. This will be effective in reducing the fixed cost of existing Marina Bay Sands and generating new sales, but at the same time, it will be able to strengthen the image of Marina Bay Sands as a social enterprise by promoting co-prosperity with the local community.
5. implication
Based on the basic brand and value of Marina Bay Sands, it maintains a sales growth rate of about 9% every year.
However since Covid-19 , overall sales fall down.
If only the existing strategy is maintained here, the lifespan of the company will not be guaranteed. However, it can be seen that Marina Bay Sands is trying to overcome the current situation through various activities such as partnership with the government, providing rooms for covid-19 patients, food donations. In addition, most hospitality companies in Singapore are currently facing similar situations, so I think strategic alliances between companies are also have to be considered regardless of competitors.
In addition, it is necessary to conservatively respond to unstable industrial conditions by implementing a gradual strategy that transforms or strengthens existing projects rather than implementing new projects by making large-scale investments.
Reference articles , documents
https://www.marinabaysands.com/?_ga=2.207659158.584262152.1648254354-785288053.1648254354
https://partner.booking.com/en-gb/click-magazine/lockdown-learnings-marina-bay-sands%E2%80%99-vp-hotel-operations
https://theaseanpost.com/article/food-delivery-rise-asean
https://www.annualreports.com
https://www.hospitalitynet.org/news/4104254.html
https://str.com/press-release/costar-group-acquire-str
A STUDY ON THE PREFERENCE OF HOTEL BOOKING
ATTRIBUTES, POST COVID-19 PANDEMIC _2021 Kamakshya Parsad Nayak
Punjabi University, Patiala
impact-of-covid-19-on-tourism-in-singapore _ 2020 Visa
COVID-19 Impacts and Recovery Strategies: The Case
of the Hospitality Industry in Spain _2020Jose Miguel Rodriguez-Anton

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