메타분석에 대한 탐색적 접근
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목차

Ⅰ. 서 론

II. 메타분석과 수집자료의 중요성

III. 마케팅 분야의 메타분석
(1) 마케팅 분야에서 메타분석에 대한 개요:1)
(2) 마케팅 분야 메타분석 자료의 문제점
(3) 분석기법과 표본자료 관련 문제점

IV. 탐색적 접근에 따른 메타분석

V. 탐색적 접근에 따른 메타분석의 실례
1단계: 표본자료의 비독립성 문제
2단계: 수집된 표본자료 탐색
3단계: 연구 디자인에서 계획했던 분산분석의 가정 점검
4단계 : 자료분석을 위한 대안의 모색
5단계: 데이터 변환
6단계: 분산 분석 및 결과

VI. 결 론

참 고 문 헌

본문내용

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Tellis, Gerald and Birger Wernerfelt (1987), Competitive Price and Quality Under Asymmetric Information," Marketing Science, (Summer), 240-53.
Tellis, Gerald (1988), The Price Elasticity of Selective Demand: A Meta-analysis of Econometric Models of Sales," Journal of Marketing Research, (November), 331-341.
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  • 가격3,300
  • 페이지수24페이지
  • 등록일2002.09.15
  • 저작시기2002.09
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