목차
Ⅰ. 서 론
II. 메타분석과 수집자료의 중요성
III. 마케팅 분야의 메타분석
(1) 마케팅 분야에서 메타분석에 대한 개요:1)
(2) 마케팅 분야 메타분석 자료의 문제점
(3) 분석기법과 표본자료 관련 문제점
IV. 탐색적 접근에 따른 메타분석
V. 탐색적 접근에 따른 메타분석의 실례
1단계: 표본자료의 비독립성 문제
2단계: 수집된 표본자료 탐색
3단계: 연구 디자인에서 계획했던 분산분석의 가정 점검
4단계 : 자료분석을 위한 대안의 모색
5단계: 데이터 변환
6단계: 분산 분석 및 결과
VI. 결 론
참 고 문 헌
II. 메타분석과 수집자료의 중요성
III. 마케팅 분야의 메타분석
(1) 마케팅 분야에서 메타분석에 대한 개요:1)
(2) 마케팅 분야 메타분석 자료의 문제점
(3) 분석기법과 표본자료 관련 문제점
IV. 탐색적 접근에 따른 메타분석
V. 탐색적 접근에 따른 메타분석의 실례
1단계: 표본자료의 비독립성 문제
2단계: 수집된 표본자료 탐색
3단계: 연구 디자인에서 계획했던 분산분석의 가정 점검
4단계 : 자료분석을 위한 대안의 모색
5단계: 데이터 변환
6단계: 분산 분석 및 결과
VI. 결 론
참 고 문 헌
본문내용
Sizes in Consumer Behavior Experiments," Journal of Con- sumer Research, (June), 97-103.
Rao, Akshay R. and Kent B. Monroe (1989), The Effect of Price, Brand Name, and Store Name on Buyer's Perception of Product Quality: An Integrative Review," Journal of Marketing Research, (August), 351-57.
Reilly, Michael D. and Jerry N. Conover (1983), Meta-analysis Integrative Results from Consumer Research Studies," in Advances in Consumer Research, Vol. 10, R. P. Bagozzi and A.M. Tybout, eds. Ann Arbor: MI: Association for Consumer Research, 509-13.
Rosenthal, Robert (1978), Combining Results from Independent Studies," Psychological Bulletin, 85, 185-93.
Rosenthal, Robert (1979), The File Drawer Problem and Tolerance for Null Results," Psychological Bulletin, 86, 638-41.
Ryan, Michael J. and Donald W. Barclay (1983), Integrating Results from Indepen- dent Studies," in Advances in Consumer Research, Vol. 10, R. P. Bagozzi and A. M. Tybout, eds. Ann Arbor: MI: Association for Consumer Research, 492-6.
Rust, Roland, Donald R. Lehmann and John U. Farley (1990), Estimating Publication Bias in Meta-Analysis," Journal of Marketing Research, 27 (May), 220-6.
Scheffe, Henry (1959). The Analysis of Variance. John Wiley & Sons, Inc.
Sheppard, Blair H., Hartwick Jon and Paul R. Warshaw (1988), The Theory of Reasoned Action: A Meta-analysis of Past Research with Recommendations for Modifications and Future Research," Journal of Consumer Research, December), 325-36.
Spector, Paul E. and Edward L. Levine (1987), Meta-Analysis for Integrating Study Outcomes: A Monte Carlo Study of Its Susceptibility to Type I and Type II Errors," Journal of Applied Psychology, Vol. 72, February, 3-9.
Sudman, S., and N. Bradburn (1974). Response Effects in Surveys: A Review and Synthesis. Chicago: Aldine Publishing Company.
Sultan, Fareena, John U. Farley and Donald Lehmann (1990), A Meta-analysis of Applications of Diffusion Models," Journal of Marketing Research, (February), 70-77.
Szymanski, David M. and Paul S. Busch (1987), Identifying the Generics-Prone Consumer: A Meta-Analysis," Journal of Marketing Research, (November), 425-31.
Tellis, Gerald and Birger Wernerfelt (1987), Competitive Price and Quality Under Asymmetric Information," Marketing Science, (Summer), 240-53.
Tellis, Gerald (1988), The Price Elasticity of Selective Demand: A Meta-analysis of Econometric Models of Sales," Journal of Marketing Research, (November), 331-341.
Tongren, Hale N. (1988), The Determinant Behavior Characteristics of Older Consu- mers," Journal of Consumer Affairs, (1), 136-157.
Tukey, John W. (1977). Exploratory Data Analysis. Reading, MA: Addison Wesley.
Wanous, John P., Sullivan, Sherry E. and Joyce Malinak (1989), The Role of Judgment Calls in Meta-Analysis," Journal of Applied Psychology, Vol. 74, 259-264.
Yu, Julie and Harris Cooper (1983), A Quantitative Review of Research Design Effects on Response rates to Ques- tionnaires," Journal of Marketing Re- search, (February), 36-44.
Rao, Akshay R. and Kent B. Monroe (1989), The Effect of Price, Brand Name, and Store Name on Buyer's Perception of Product Quality: An Integrative Review," Journal of Marketing Research, (August), 351-57.
Reilly, Michael D. and Jerry N. Conover (1983), Meta-analysis Integrative Results from Consumer Research Studies," in Advances in Consumer Research, Vol. 10, R. P. Bagozzi and A.M. Tybout, eds. Ann Arbor: MI: Association for Consumer Research, 509-13.
Rosenthal, Robert (1978), Combining Results from Independent Studies," Psychological Bulletin, 85, 185-93.
Rosenthal, Robert (1979), The File Drawer Problem and Tolerance for Null Results," Psychological Bulletin, 86, 638-41.
Ryan, Michael J. and Donald W. Barclay (1983), Integrating Results from Indepen- dent Studies," in Advances in Consumer Research, Vol. 10, R. P. Bagozzi and A. M. Tybout, eds. Ann Arbor: MI: Association for Consumer Research, 492-6.
Rust, Roland, Donald R. Lehmann and John U. Farley (1990), Estimating Publication Bias in Meta-Analysis," Journal of Marketing Research, 27 (May), 220-6.
Scheffe, Henry (1959). The Analysis of Variance. John Wiley & Sons, Inc.
Sheppard, Blair H., Hartwick Jon and Paul R. Warshaw (1988), The Theory of Reasoned Action: A Meta-analysis of Past Research with Recommendations for Modifications and Future Research," Journal of Consumer Research, December), 325-36.
Spector, Paul E. and Edward L. Levine (1987), Meta-Analysis for Integrating Study Outcomes: A Monte Carlo Study of Its Susceptibility to Type I and Type II Errors," Journal of Applied Psychology, Vol. 72, February, 3-9.
Sudman, S., and N. Bradburn (1974). Response Effects in Surveys: A Review and Synthesis. Chicago: Aldine Publishing Company.
Sultan, Fareena, John U. Farley and Donald Lehmann (1990), A Meta-analysis of Applications of Diffusion Models," Journal of Marketing Research, (February), 70-77.
Szymanski, David M. and Paul S. Busch (1987), Identifying the Generics-Prone Consumer: A Meta-Analysis," Journal of Marketing Research, (November), 425-31.
Tellis, Gerald and Birger Wernerfelt (1987), Competitive Price and Quality Under Asymmetric Information," Marketing Science, (Summer), 240-53.
Tellis, Gerald (1988), The Price Elasticity of Selective Demand: A Meta-analysis of Econometric Models of Sales," Journal of Marketing Research, (November), 331-341.
Tongren, Hale N. (1988), The Determinant Behavior Characteristics of Older Consu- mers," Journal of Consumer Affairs, (1), 136-157.
Tukey, John W. (1977). Exploratory Data Analysis. Reading, MA: Addison Wesley.
Wanous, John P., Sullivan, Sherry E. and Joyce Malinak (1989), The Role of Judgment Calls in Meta-Analysis," Journal of Applied Psychology, Vol. 74, 259-264.
Yu, Julie and Harris Cooper (1983), A Quantitative Review of Research Design Effects on Response rates to Ques- tionnaires," Journal of Marketing Re- search, (February), 36-44.
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