인터넷쇼핑몰 평가와 그 결과의 활용에 대한 연구

목차

Ⅰ. 서론

Ⅱ. 인터넷 쇼핑몰 평가의 목적 및 기존 문헌 연구

Ⅲ. 국내·외 전자상거래 시장 규모와 현황

Ⅳ. 인터넷 쇼핑몰의 평가 기준 및 평가 대상 쇼핑몰

Ⅴ. 쇼핑몰 실제 평가와 결과

Ⅵ. 결론 및 분석 결과 활용 방안

참고문헌

본문내용

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Study on Application of Internet Shopping Mall Analysis and Evaluation
Moon, Hyung-Nam
Abstract
Internet shopping mall first arrived in Korea in 1996. Although there was no significant growth during the first three years, Internet shopping mall began to take off rapidly in 1999. For example, it is now estimated that Internet shopping mall grew from 200 in January 1999 to 2,000 as of January 2001, a ten-fold increase in mere two years.
Despite the tremendous growth in electronic commerce, however, there are numerous shortcomings in the criteria that can serve as a market guide to both Internet shopping mall businesses and consumers. Even the few institutional entities that recognize and certify outstanding shopping malls and model online shops are limited to extending their recognition or certification to only the few leading shopping malls, thus providing no effective or practical benefit to online businesses and consumers.
Based on a number of criteria for evaluation and analysis, this study presents a ranking of Korea's 100 leading shopping malls. This study is the first of its kind in Korea and should serve as a useful guide to not only to the existing online businesses and consumers, but also to prospective businesses contemplating entry into the business-to-consumer(B2C) commerce in the near future. The study also proposes useful application of the evaluation results to promote more efficient and rational market operation and interaction between e-businesses and consumers.

키워드

인터넷쇼핑몰,   전자상거래,   정보기술,   쇼핑몰,   정보통신 기반기술,   인프라