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목차
제1장 서 론
1 절 연구의 배경 및 목적
2 절 연구의 체계
제2장 전자상거래의 정의와 구성요소
1 절 전자상거래의 정의
2 절 전자상거래의 구성요소
제3장 전자상거래 지불시스템의 유형
1 절 전통적 결제수단
2 절 전자적 결제수단
제4장 전자상거래 보안시스템과 인증
1 절 인터넷 보안
2 절 전자인증
제5장 전자상거래 지불과 인증의 사례
1 절 각국의 전자 지불 시스템 사용 현황
2 절 전자 지불 시스템 사용의 구체적 사례
3 절 인터넷 인증 시스템 사용의 구체적 사례
제6장 결론
1 절 연구의 배경 및 목적
2 절 연구의 체계
제2장 전자상거래의 정의와 구성요소
1 절 전자상거래의 정의
2 절 전자상거래의 구성요소
제3장 전자상거래 지불시스템의 유형
1 절 전통적 결제수단
2 절 전자적 결제수단
제4장 전자상거래 보안시스템과 인증
1 절 인터넷 보안
2 절 전자인증
제5장 전자상거래 지불과 인증의 사례
1 절 각국의 전자 지불 시스템 사용 현황
2 절 전자 지불 시스템 사용의 구체적 사례
3 절 인터넷 인증 시스템 사용의 구체적 사례
제6장 결론
본문내용
roe, and Dhruv Grewal(1991), "Effects of Price, Brand, and Store Information on Buyers' Product Evaluations," Journal of Marketing Research, Vol. 28, 307-319
Eighmey, John and Lola McCord(1998), "Adding Value in the Information Age: Uses and Gratifications of Sites on the World Wide Web," Journal of Business Research, 41, 187-194
Evan I. Schwartz, Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web, Broadway Books, 1997
Glazer, Rashi(1991), "Marketing in and Information-intensive Environment: Strategic Implications of Knowledge as an Asset," Journal of Marketing, Vol. 55, Oct, 1-19
Hagel III, John and Arthur Armstrong(1997), Net Gain - Expanding Markets through Virtual Communities, HBS Press
Hagel III, John and Jeffrey F. Rayport(1997), "The New Informediaries," The McKinsey Quarterly, Autumn, No. 4
Hoffman, Donna L. and Thomas P. Novak(1996), "Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations," Journal of Marketing, Vol. 60, 50-68
Jin, Lei and Daniel Robey(1999), "Explaining Cybermediation: An Organizational Analysis of Electronic Retailing," International Journal of Electronic Commerce, Summer, Vol. 3, No. 4, 47-65
Klein, Lisa R.(1998), "Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods," Journal of Business Research 41, 195-203
Morwitz, Vicki G., Eric A. Greenleaf and Eric J. Johnson(1998), "Divide and Prosper: Consumers' Reactions to Partitioned Prices," Journal of Marketing Research, Vol. 35, Nov., 453-463
Rao, Akshay R., Mark E. Bergen, and Scott Davis(2000), "How to Fight a Price War," Harvard Business Review, Mar.-Apr. 2000, 107-116
Rayport, J. F and Sviokla, J . J ,1994
Shapiro, Carl and Hal R. Varian(1998), "Versioning: The Smart Way to Sell Information," Harvard Business Review, Nov.-Dec.
Sinha, Indrajit(2000), "Cost Transparency: The Net's Real Threat to Prices and Brands," Harvard Business Review, Mar.-Apr. 2000, 43-50
Spiller, Peter and Gerald L. Lohse(1997), "A Classification of Internet Retail Stores," International Journal of Electronic Commerce, Vol. 2, No. 2, 29-56
Steinfield, Charles, Alwin Mahler and Johannes Bauer(1999), "Electronic Commerce and the Local Merchant," Electronic Markets, Vol. 9 (1/2), 51-57
U.S. Department of Commerce, The Emerging Digital Economy, 1998
Webster Jr., Frederick E.(2000), "Understanding the Relationships Among Brands, Consumers, and Resellers," Journal of the Academy of Marketing Science, Vol. 28, No. 1, 17-23
Zimmerman, Hans Dieter(1994), "The Design of Future Telematic Systems for Private Customers," Electronic Markets, 12(September), 11-12
Williams, Frederick, Ronald E. Rice, and Everett M. Rogers(1988), Research Methods and The New Media, New York: Free Press
참고 사이트
http://www.nist.gov/aes
http://www.signgate.com
http://www.signkorea.com
http://www.yessign.or.kr
http://www.kisa.or.kr
http://www.mondex.com
http://www.digicash.com
http://www.cybercash.com
http://www.signkorea.com
Eighmey, John and Lola McCord(1998), "Adding Value in the Information Age: Uses and Gratifications of Sites on the World Wide Web," Journal of Business Research, 41, 187-194
Evan I. Schwartz, Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web, Broadway Books, 1997
Glazer, Rashi(1991), "Marketing in and Information-intensive Environment: Strategic Implications of Knowledge as an Asset," Journal of Marketing, Vol. 55, Oct, 1-19
Hagel III, John and Arthur Armstrong(1997), Net Gain - Expanding Markets through Virtual Communities, HBS Press
Hagel III, John and Jeffrey F. Rayport(1997), "The New Informediaries," The McKinsey Quarterly, Autumn, No. 4
Hoffman, Donna L. and Thomas P. Novak(1996), "Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations," Journal of Marketing, Vol. 60, 50-68
Jin, Lei and Daniel Robey(1999), "Explaining Cybermediation: An Organizational Analysis of Electronic Retailing," International Journal of Electronic Commerce, Summer, Vol. 3, No. 4, 47-65
Klein, Lisa R.(1998), "Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods," Journal of Business Research 41, 195-203
Morwitz, Vicki G., Eric A. Greenleaf and Eric J. Johnson(1998), "Divide and Prosper: Consumers' Reactions to Partitioned Prices," Journal of Marketing Research, Vol. 35, Nov., 453-463
Rao, Akshay R., Mark E. Bergen, and Scott Davis(2000), "How to Fight a Price War," Harvard Business Review, Mar.-Apr. 2000, 107-116
Rayport, J. F and Sviokla, J . J ,1994
Shapiro, Carl and Hal R. Varian(1998), "Versioning: The Smart Way to Sell Information," Harvard Business Review, Nov.-Dec.
Sinha, Indrajit(2000), "Cost Transparency: The Net's Real Threat to Prices and Brands," Harvard Business Review, Mar.-Apr. 2000, 43-50
Spiller, Peter and Gerald L. Lohse(1997), "A Classification of Internet Retail Stores," International Journal of Electronic Commerce, Vol. 2, No. 2, 29-56
Steinfield, Charles, Alwin Mahler and Johannes Bauer(1999), "Electronic Commerce and the Local Merchant," Electronic Markets, Vol. 9 (1/2), 51-57
U.S. Department of Commerce, The Emerging Digital Economy, 1998
Webster Jr., Frederick E.(2000), "Understanding the Relationships Among Brands, Consumers, and Resellers," Journal of the Academy of Marketing Science, Vol. 28, No. 1, 17-23
Zimmerman, Hans Dieter(1994), "The Design of Future Telematic Systems for Private Customers," Electronic Markets, 12(September), 11-12
Williams, Frederick, Ronald E. Rice, and Everett M. Rogers(1988), Research Methods and The New Media, New York: Free Press
참고 사이트
http://www.nist.gov/aes
http://www.signgate.com
http://www.signkorea.com
http://www.yessign.or.kr
http://www.kisa.or.kr
http://www.mondex.com
http://www.digicash.com
http://www.cybercash.com
http://www.signkorea.com
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