각 개인의 정서가 제품에 대한 선호도 및 구매에 미치는 영향(소비 심리 학 프로포절)

목차

Ⅰ. 서론

Ⅱ. 이론적 배경
1. 소비자 태도.
2. 소비자 설득
3. 정서가 인지에 미치는 영향

Ⅲ. 연구목적 및 가설.
1. 연구목적
2. 연구가설

Ⅳ. 연구방법 및 절차
1. 참가자
2. 자극재료
3. 실험절차
4. 독립변인
5. 종속변인

Ⅴ. 결과(예상되는 결과)
1. 조작 확인
2. 제품에 대한 선호도
3. 제품 구입 의도 갯수

Ⅵ. 논의

본문내용

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키워드

프로포절,   소비심,   소비심리,   소비심리학,   제품에 대한 선호도 ,   제품선호도,   정서 제품,   소비 심리학