Converse 마케팅 사례 분석(영문)

소개글

Converse 마케팅 사례 분석(영문)에 대한 보고서 자료입니다.

목차

Ⅰ. Company History
Ⅱ. Fashion Trend
Ⅲ. Environment Analysis
Ⅳ. Marketing Strategy

본문내용

Precise zoning that Converse is ‘the ideal shoes for jeans’ and ‘the most stylish-looking shoes.’ Targeting the young generation, and boosting the image of Converse shoes worn with jeans, Converse has risen as the symbol of freedom and youth. This made those in late 20’s to go for Converse to express their young look. Targeting students between 16 to 19, they put up a campaign that to make full use of the strong power of the teenagers to diffuse cultural items. For customers in their 20’s, Converse proposed street style with the culture based on freedom and characteristics.

키워드

Converse,   컨버스,   캔버스,   4P,   4C,   마케팅전략,   마케팅사례,   Brand