글로벌 금융위기로 인한 신세계의 위기와 극복방안

소개글

글로벌 금융위기로 인한 신세계의 위기와 극복방안에 대한 보고서 자료입니다.

목차

● 1ST Chat
- Global Recession and It's phenomenon
● 2ND Chat
- Business result's analysis during recession
● 3RD Chat
- Differentiation Strategy
● 4TH Chat
- Prospects & Correspondence

본문내용

small stores leave small enterprises and Shinsegae is the first place enterprise. But there are not only disadvantages as later departed enterprise. Shinesegae can get advance in small store market without social jealousy if it seeks symbiosis ways with small enterprises. Shinsegae can save market entry cost and minimize the resistance of market if it makes franchise contracts with small enterprises and manages them.
Finally, Shinsegae do horizontal multiplization in retail section. Shinsegae will do multiplization in this way and it is the most proper strategy for Shinesegae.
Thank you!!!

키워드

신세계의 위기,   경영학원론,   신세계,   신세계의 위기와 극복방안,   글로벌 금융위기