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cultural factors(Norms, importance of other peoples etc).
Additionally, We conducted empirical study of the impact of the Internet on consumer shopping behavior. We gathered consumers' reactions via an open-ended survey using a sample of 90 shoppers. We related the reactions to the factors of consum
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마케팅전략을 수립하는 마케팅 전략
표준화전략
Standardization Strategy
한 국가에서 사용하던 마케팅믹스전략을 변경하지 않고 세계적으로 동일하게 사용하는 것
적응화전략
Adaptation Strategy
한 국가에서 사용하던 마케팅믹스전략
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Marketing, Vol. 12(3), 1988, 223-235.
Oliver, Richard L., "A Conceptual Model of Service Quality and Service Satisfaction: Compatible Goals, Different Concepts," in Advances in Services Marketing and Management, Teresa A. Swartz, D.A. Bowen and S.W. Brown, eds., Vol. 2, JAL Press, 1993, 65-85.
Paras
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Mix 】
1.Explain your company’s marketing mix strategies in the host market in terms of standardization and localization.
(1) standardization
(2) localization
2.Evaluate the current segmentation strategy and target marketing strategy of your company and whether the current marketing mix strateg
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과학적인 리그 및 경기 운영
최근 리그의 인지도와 인기 쇠퇴
외국인 선수 영입에 가장 적극적 Athletic Marketing
Athletics & Target
Cultural Environ.
Economical Environ.
Political Environ.
Legal Environ.
SWOT Analysis
General Strategy
STP
Marketing MIX
Budget Plan
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마케팅 전략 -----------------------20
4. 서비스에 대한 복합적 마케팅 ---------------------22
5. 서비스의 마케팅 믹스 ---------------------------24
6. 서비스의 품질 -------------------------------38
7. 서비스 품질의 평가 방법 ------------------------41
제 2 절 실내
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Marketing, Apr, Vol. 61, 1997.
Ratnasignham, P., "The Importance of Trust in Electronic Commerce," Internet Research : Electronic Networking Application and policy, Vol. 8, No. 4, 1998.
Selens, F., "Antecedents and Consequences of trust and satisfaction in buyer-seller relationships," European Journ
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Marketing, Apr, Vol. 61, 1997.
Ratnasignham, P., "The Importance of Trust in Electronic Commerce," Internet Research : Electronic Networking Application and policy, Vol. 8, No. 4, 1998.
Selens, F., "Antecedents and Consequences of trust and satisfaction in buyer-seller relationships," European Journ
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