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concept map that is written after lesson shows a result of learning. So, at this time, written concept map is used as a way for identifying learning goal developing level. 1. What is Concept map?
2. Necessity of Concept map
3. Assignment analysis
4. Filling Concept map out
5. Effectiveness
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Analysis
Market Analysis
Corporate Analysis
Competitor Analysis
Consumer Analysis
SWOT Analysis
Target
3.Brand Naming Strategy
Competitor Brand name
Brand name spectrum
Positioning map
Brand concept
Key word
Strategy Direction
4. Naming Candidates
5. Consumer
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Trend Analysis
① 시장 분석
② 자사분석
③ 경쟁사 분석
④ 제품 분석
⑤ 소비자 분석
⑥ SWOT 분석
3. Brand Naming Strategy
① Brand name spectrum
② Name Positioning Map
③ Concept
④ Key-word
⑤ Naming Direction
4. Naming Candidates
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Background
◎ Marketing Trend Analysis
◎ 3c Analysis
Corporate Analysis
Competitor Analysis
Consumer Analysis
◎ Brand Naming Strategy
Naming Spectrum
Positioning map
Concept
Keywords
Naming Direction
◎ Name list
Consumer Survey
Final Recommendation
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& Definition
2. Analysis
Market Analysis
TAKATA Analysis
Competitor Analysis
Consumer Analysis
3. Brand Naming Strategy
TAKATA System
Name Spectrum
Name Positioning Map
Concept
Keywords
Naming Direction
4. Naming Candidates
5. Consumer Survey
6. Final Recommendat
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Analysis of Real State and Awareness about Physical Education Activity
of Early Childhood Teachers
The purpose of this study was for finding a way to stimulate physical education activity, though survey and analysis of the real state and the awareness about physical education activity which has bee
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Concept of Corruption". Political Corruption : Readings in Comparative Analysis. N.Y : Holt, Rinehart and Winston.
McMullan, M. (1961). "A Theory of Corruption". Sociological Review. 9(2).
Nye, J. S. (1967). "Corruption and Political Development A cost-Benefit Analysis". American Polotical Sciense R
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Concepts and Theories," in Charles Hermann, ed., International Crisis : Insights from Behavioral Research (New York : The Free Press, 1972 : 이용필 외, 『위기관리론』, 서울 : 인간사랑, 1992.
Webster's Third New International Dictionary. Springfield, MA : G.&C. Merrian Co, 1966.
Wenger, Dennis E., "C
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conceptal Franework, MxGraw-Hll, 1970. pp.22～24
J. E. Daniels Organ and L. Radebaugh, International Business : Environment And Opernations, 3rd ed(Mass : Addisonwesley, 1982), p.4
P. Kotler, Marketing Management : Analysis, Planining and control, 1968. p.267
R. A Kerin & R. A Peterson, Strategic M
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Analysis, Planining and control, 1968. p.267.
R. A Kerin & R. A Peterson, Strategic Maketig Prolems, 3rd ed, 1978. pp.11～12.
R. L. Kramer. International Marteting, South-Western, Co, Cincinati, 1970. pp.2～5.
Slater, S. and J. Narver, “Dose Competitive Environment Moderate the Market Orientation-Pe
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concept only within textbooks, I always tried to put it into reality and had a discussion with my friends over the related problems in reality. Whenever I was given a teamwork assignment, I was always willing to take a head position of the team. I can tell you that all the jobs I engaged in positive
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