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the authors find support for the broad Global Marketing Strategy (GMS) perspective and the fundamental relationship between the GMS and firms' global market performance.
≪ … 중 략 … ≫
CHAPTER 3
METHODOLOGY
3.1 Marketing and Management
Marketing is “the method of planning a
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IT화와 e-Transformation
제 1 절 새로운 경영 패러다임
제 2 절 전통산업의 IT화
제 3 절 전통기업의 e-Transformation
제 4 절 디지털 비즈니스 환경에서의 새로운 비즈니스 모델
III. 전자부품 산업의 IT화 현황
제 1 절 전자부품 산업의
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The Devate Goes On: Global vs. Local Advertising," 8Management Review , 75, 6, 1986, pp.27-31.
Ryans, John K, "It Is Too Soon to put a Tiger in Every Tank?" 8Columbia Journal of World Business , 4, March-April 1969, pp.69-75.
Terpstra, Vern, 8International Dimensions of Marketing , 3rd ed., Wadswo
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the Copyright Society of U.S.A. 42(1), 179-204.
Forrester Research (2000). Digital download accelerate.
Ginsburg, J.C. (1999). Copyright legislation for the "digital millennium," Comubia-VLA Journal of Law and the Arts, 23(2), 137-79.
Huffstutter, P.J.(1995) Music wants to be free on the cyberspace
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the very first job to be done is knowing exactly what customers want and fulfilling their satisfactions to survive in the fast changing enviroment.
This study has been conducted to find out and specify target market customers' decision making facts on restaurant choice to set up proper marketing str
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the current church leadership failure can be a part of malfunction of return.
Second, this study reveals the causes of malfunction of return. The causes are identified as reductionism, Christian faith that construes the ascension point and is stuck at it, and coercive evangelistic communication with
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and an effort should be made to secure lecturers for activating educational programs and develop standardized textbooks.
This Juveniles game educational program is expected to be a helpful game for Juveniles in a small scale, and for a deep-rooted game of digital leisure activity on a large scale. K
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IT Market Trends and China IT Forum.
IMD (2002), World Competitiveness Yearbook 2002.
International Monetary Fund, International Financial Statistics, 각월호.
Shi, Yizheng (2001), "Technological Capabilities and International Production Strategy of Firms : The Case of FDI in China", Journal of World
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is needed. Price, promotion, servicing process, members, location and others are significant and thus they need to be strengthened continually. Overall satisfaction level directly and indirectly influenced the willingness to subscribe again as a member and the willingness to recommend.
This research
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the result demonstrability and the perception of external control have a positive effect on the perceived ease of use both in Research 1 and Research 2, two different results are shown in term of perceived usefulness, indicating that the DAS is not a difficult application for an individual to run, a
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