브랜드자산가치의 구성요소에 미치는 영향에 관한 연구

목차

1. 서 론

2. 브랜드 자산가치에 관한 이론적 고찰

3. 브랜드 자산가치에 관한 선행 연구

4. 실증적 연구

5. 결 론

<참고문헌>

본문내용

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키워드

브랜드의 중요성,   자산가치,   글로벌 시대,   브랜드 파워,   시장경쟁,   마케팅 활동