Management Information System of SPC Happy Point Network_SPC,CRM,SPC사례,CRM사례

소개글

Management Information System of SPC Happy Point Network_SPC,CRM,SPC사례,CRM사례에 대한 보고서 자료입니다.

목차

[1] Definition about CRM


[2] Overview about SPC Corporation


[3] Need to apply “Happy Point Network”


[4] Merits and Demerits of Happy Point Card


[5] Comparison between Happy Point Card and CJ One Card


[6] Conclusion – SPC group these days

본문내용

[1] Definition about CRM

Customer relationship management (CRM)

Customer relationship management (CRM) is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service.
Businesses all over the world are benefiting from a Customer Relationship Management system or CRM solutions irrespective of whether they are big or small. Time and again, businesses have experienced the positive value in deploying the Customer Relationship Management software. In the present world, CRM is a highly talked about topic considering that it is quite flexible and can be adapted to all types of businesses. Moreover, a CRM is not just about converting potential customers but seeking a long term relationship with them for return business. With the right kind of CRM software customized specifically for businesses, the process becomes seamless and smooth and can result in higher sales through various automation and marketing campaigns.
It was believed not so long back that this high end software was the province of big companies and corporation since they had the capital and resources to deploy it effectively while also maintaining the necessary technology teams to service it accordingly. This has changed tremendously in the current world scenario with CRM solutions now easily available for small and medium businesses. In fact, there are also open source CRM software\'s available throughout the vast internet such as Sugar CRM. These are budget friendly and are affordable for small medium sized businesses too.

키워드

CRM,   CRM사례,   CRM이란,   Overview about SPC Corporation,   Happy Point Network,   Happy Point Card,   SPC group these days