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Perceived Quality : Complementary or Divergent Constructs?\", Journal of Applied Psychology, 79(6), 875-85
Gronroos, Christian(1984), \"A service Quality Model and Its Marketing Implication\", European Journal of Marketing, 18, 4, 36-44
Gronroos, Christian(1988), “Service Quality : The Six Criteria
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Perceived quality, perceived risk and customer trust affecting customer loyalty of environmentally friendly electronics products,” Kasetsart Journal of Social Sciences, 38(1), 24-30.
Peter, J. P. and M. J. Ryan.(1976), “An Investigation of Perceived Risk at the Brand Level,” Journal of Marketing Res
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Perceived Quality
D. Psychological Qualities
E. Performance
F. Feature
G. Aesthetics
H. Durability & Reliability
3. 본론 2 - 품질 차원을 통한 서비스 비교
A. Select Product
B. Accessibility and convenience
C. Time
D. Timeliness
E. Courtesy & Consistency
F. Responsibleness
4. 결론 - 한계점과 느낀
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Quality of Foodservice Industry on Customer Satisfaction, Revising Intention, and Oral Transmitting Intention. Korean J Hospitality Administration 12(1): 191-213.
Lee HS (1997). Determinants of Perceived Service Quality: In the Perspective of Judgment Theories. Korean Academic Soc Business Administr
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Perceived Relationship Quality Components: A Confirmatory Factor Analytic Approach\", Personality and Social Psychology Bulletin, 26(3), 340-354
Keller Kevin Lane (1993), \"Conceptualizing, Measuring, and Managing Customer-Based Equity\", Journal of Marketing, 57(1), 1-22
Linn Carolyn A. (1999), \"O
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Perceived Reputation)
2) 지각된 품질(Perceived Quality)
3) 사회적 변수(Social Variables)
3. 전자상거래에서 신뢰의 결과요인: 지각된 위험(Perceived Risk)
Ⅲ. 연구방법 및 자료
1. 연구모형
2. 가설 및 분석방법
3. 변수측정 및 자료수집
1) 변수측
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Perceived Lecture Quality on Post-Lecture Intentions. Work Study. 52(5). 24-35.
Rust, R. T. & Oliver, R. L. (1994). Service Quality: New Directions in Theory and Practice. Sage Publications.
Zhu, F. X., Wymer. Jr. W. & Chen, I. (2002). IT-Based Services and Service Quality in Consumer Banking. Int
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Quality of Foodservice Industry on Customer Satisfaction, Revising Intention, and Oral Transmitting Intention. Korean J Hospitality Administration 12(1): 191-213.
Lee HS (1997). Determinants of Perceived Service Quality: In the Perspective of Judgment Theories. Korean Academic Soc Business Administr
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quality of the outcome and perceived enjoyment have a positive effect on the perceived usefulness in Research 1 and Research 2, while having a negative impact on the ease of use. The quality of the DAS service outcome and the resulting perceived enjoyment are connected with the “user’s active and in
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perceived value added onto the quality, design, and differentiated service concerning the product that is to be provided to the market, and it is also necessary to minimize the supplementary cost.
As for the servicing process attributes, golf practice center image is materialized rapidly during inte
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