|
the Marxian Notion of Exploitation : A Summary of the So-Called Transformation Problem Between Marxian Values and Competitive Prices," Journal of Economic Literature, vol. 9, no.2 in ed. by J. C. Wood(1988), Karl Marx's Economics : Critical Assessments, vol.Ⅲ, Croom Helm
Sraffa, P.(1986), 박찬일 역,
|
|
|
Consumer Re- search, Vol. 7, 58-71.
and Richard L. Oliver (1991), The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction," Journal of Consumer Research, Vol. 18 (June), 84-91.
and Michael D. Reilly (1983), Value-Percept Disparity: An Alternative to the Disconfirmation of Expect
|
|
|
the basis of the related theory on advertising types. According to the results of this study, the conclusion of this study was as follows.
The prestige marketing advertisements of domestic high-end luxury automobiles mostly approached their consumers emotionally on the basis of Unique Selling Propos
|
|
|
the Third World. Princeton Univ. Press
Wade, Robert, 1990, Governing the Market: Economic Theory and the Role of Government in Taiwan's Industrialization. Princeton Univ. Press
Weber, Max, 1958, The Protestant Ethics and the Spirit of Capitalism, New York: Scriber's
Wei-Ming, Tu ed., 1996, Confucian
|
|
|
of Marketing Research, 23(May), 130-143.
Mitchell, Andrew A. and Jerry C. Olson(1981), "Are Product Attribute Beliefs the Only Mediators of Advertising Effects on Brand Attitude?," Journal of Marketing Research, 18(3), 318-322.
Moore, David J. and William D. Harris(1996), "Affect Intensity and the C
|
|
|
Consumer information search revisited: Theory and empirical analysis. Journal of Consumer Research, 23, 263-278.
Ozanne, J. L., Brucks, M., & Grewal, D.(1992). A study of information search behavior during the categorization of new products. Journal of Consumer Research, 18, 452-463.
Peltier J. W.
|
|
|
The Sandwitchb Programming Stratege : A Case of Audience Flow", Journalism Quarterly, 1988, pp.376-383.
Webster, J. G., "Program Audience Duplication:A Study of Television Inheritance Effects", Journal of Broadcasting & Electronic Media, Vol.29, 1985, pp.121-133.
Webster, J. G and J. Wakshlag, A Th
|
|
|
of Service Operation," Boston: Allyn and Bacon. Inc, 1978.
Tse, D. K., & Wilton, P. C., "Model of consumer satisfaction: an extension," Journal of Marketing Research, 25(May), 1988, pp.204-212.
Westbrook, R. A. & Reilly, M. D., "Value-percept disparity: an alternative to the disconfirmation of expe
|
|
|
the Social Roots of the Consumer Culture. New York: McGraw-Hill. 최현철 역 (1998). 광고와 대중소비문화. 서울: 나남.
Featherstone, M.(1991). The Body in Consumer Culture. In
M. Featherstone, M. Hepworth & B. S. Turner(Eds.). The Body: Social Process and Cultural Theory. London: Sage Publications. 김
|
|
|
The Implications of The Internet for Consumer Marketing," Journal of the Academy of Marketing Science, Vol. 25(4), pp. 329-346.
Sarkar, M., B. Butler, and C. Steinfield(1998), "Cybermediaries in Electronic Marketplaces: Toward Theory Building," Journal of Business Research, Vol. 41, pp. 215-21.
Siva
|
|
메뉴펼치기
