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된다.
Future Research Issues
여러 유익한 연구 영역
1)마켓 오리엔테이션과 기업가적 성향이 조직의 구조와 과정, 비즈니스 퍼포먼스의 다른 측정에 영향을 미치는가? - 우리 결론은 기업가적 성향이 마켓 오리엔테이션에 의해 중재 되는 길을 통
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Market Orientation : The Construct, Research Propositions and Managerial Implications\" Journal of Marketing. Vol 54, No. 3, 1990.
Min, Soonhong and John T. Mentner, \"The Role of Marketing in Supply Chain Management.\" International Journal of Physical Distrubution and Logistics Management. Vol 30
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John and Michael Clark, The Public Service Orientation. Public Administration. 65(2):161-177.
Stillman, Richard.(1978). Public Administration. Boston: Houghton Mufflin Company.
Walsh, Kieron.(1995). Public Service and Market mechanism. New York: St.Martin Press.
Willcocks, L.and J. Harrow.(1992). Re
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Marketing in Service Contexts: The Marketing and Organizational Behavior Interface,\" Journal of Business Research, Vol.20(1), 1990.
Guiry, Michael, \"Consumer and Employee Roles in Service Encounters,\" Advances in Consumer Research, Vol.19, 1992.
Gundlach, Gregory T., Ravi S. Achril and John T. Me
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Market Orientation : The Construct, Research Propositions and Managerial Implications\" Journal of Marketing. Vol 54, No. 3, 1990.
Min, Soonhong and John T. Mentner, \"The Role of Marketing in Supply Chain Management.\" International Journal of Physical Distrubution and Logistics Management. Vol 30
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Marketing Research, 20(November), 393-404.
Narver, John C. and Stanley F. Slater(1990), The Effect of a Market Orientation on Business Profitability, Journal of Marketing, 54(October), 20-35.
Oliver, Richard L.(1980), The Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
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T. & Von Glinnow, M. (1993). High impact learning: Building and diffusing learning capability, Organizational Dynamics, Autumn, 52-66.
Venkatraman, N., & Ramanujam, V. (1986). Measurement of business performance in strategy research: A comparison of approachment. Academy of Management Review, 11(4)
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Marketing, Apr, Vol. 61, 1997.
Ratnasignham, P., \"The Importance of Trust in Electronic Commerce,\" Internet Research : Electronic Networking Application and policy, Vol. 8, No. 4, 1998.
Selens, F., \"Antecedents and Consequences of trust and satisfaction in buyer-seller relationships,\" European J
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T., and D. Denny, \"Quick Response Evolutions\", Discount merchandiser, Vol. 32(1992), 1992, p.104-107
Cannon J. P., William D. PerreauIt Jr, \"Buyer-Seller Relationship in Business Markets\", Journal of Marketing Reserch, Vol. 36(1999), 1999, p.439-460,
상공회의소 http://www.korcham.net/
산업자원부
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Marketing, Apr, Vol. 61, 1997.
Ratnasignham, P., \"The Importance of Trust in Electronic Commerce,\" Internet Research : Electronic Networking Application and policy, Vol. 8, No. 4, 1998.
Selens, F., \"Antecedents and Consequences of trust and satisfaction in buyer-seller relationships,\" European J
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