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Persuasive Communication, Fourth edition, Holt, Rinehart and Winston, Inc. New York, 1987.
Richard E. Petty & John T. Caciopo, Attitude and Persuasion : Classic and Contemporary Approaches, Wm.C.Brown Company Publishers, 1981.
James B. Stiff, Persuasive Communication, The Guilford Press, NewYork, 19
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One day, a reporter asked to Einstein. “What made you research such amazing formulas and discoveries? Do you have special methods or equipments? ” Maybe you think Einstein have a special thing to help him to research. What Einstein picked up was a fountain pen and a note pad. And he said these t
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In the persuasive "what do you think?" the author asks us if kids should take gym classes every day and gives us benefits and problem of daily gym classes.
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Persuasive Communication, NY:The Guilford Press, 1994.
Kathleen K. Reardon, Persuasion in Practice, CA:Sage, 1991.
Richard E. Petty & John T. Cacioppo, Attitudes and Persuasion : Classic and Contemporary Approaches, Iowa:Wm.C.Brown, 1981.
http://www.fmdc.calpoly.edu/libarts/cslem/Wizdemo/6-ChapterB.
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) Erwin P. Bettinghaus, Michael J. Cody, Persuasive Communication, The Dryden Press, 1987, pp.1-6 ch.1. Persuasion and Communication 1. 커뮤니케이션(communication)이란 무엇인가?
2. 커뮤니케이션학(communication science)이란 무엇인가?
3. 설득(persuasion)이란 무엇인가?
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