인터넷쇼핑몰의 점포디자인 만족 결정요인에 관한 연구

목차

I. 서 론

Ⅱ. 연구의 이론적 배경

Ⅲ. 연구모형 및 연구가설의 설정

Ⅳ. 실증분석 및 결과

Ⅴ. 결 론

참고문헌

본문내용

lishing Company, Inc.
Nemmers, Brady M. (1996), "The Internet & The Future of Marketing: An Interactive Explration," Working Paper, University of Michigan, Ann Arbor.
Nicosia, F. N. (1982), "Consumer Decision Processes: A Futuristic View," Advances in Consumer Research, 9, 17-19.
O'Keefe, Robert M., O'Connor, Gian and Hsiang-Jui Kung (1998), "Early Adopters of the Wdb as a Retail Medium: Small Company Winners and Losers", Vol. 32(7/8), European Journal of Marketing, 629-643.
Olshavsky, R & Granbois, D. (1979), "Consumer Decision Making - Fact or Fiction?," Journal of Consumer Research, September, 6, 3-100.
Peters, inda J. (1996), "The Dynamic of Electronic Marketplace: New Rules for Getting to the Consumers," Information Week.
[URL: http://techweb.cmp.com/iw/583/csc3.htm]
Phillips, D., J. Olson, & H. Baumgartner (1995). Consumption Visions in Consumer Decision Making In Frank Kardes and Mita Sujan. Advances in Consumer Research, 22, pp. 280-284. Provo, UT: Association for Consumer Researcher.
Prponis, John, Craig Zimring, and Yoon Kyung Choi (1990), "Finding the Building in Wayfinding." Environment and behavior 22 (September): 555-591.
Resnick, P. & Bruckman, A. (1993), "Virtual Professional Community: Results from MediaMMM Project," Paper presented to Third International Conference on Cyberspace, Austin. TX, March.
Rheingold, Howard L. (1993), "Virtual Communities and the WELL," GNN Magazine, Issue One (October 4).
Sadalla, Edward K. and Daniel R. Mintello (1989), "Remembering Changes in Direction." Environment and Behavior 21 (May): 346-363.
Schmidt, J. B. and Spreng, R. A. (1996), "A Proposed Model of External Consumer Information Search," Vol. 24(3), Journal of the Academy of Marketing Science, 246-256.
Schwarts, Evan I. (1997), Webonomics, New York, NY, Penguin Books.
Slofstra, M. (1996), "Internet Leaving Customers Satisfied: Survey," Computing Canada, 22, 34.
Smith, Nary, Peter Morris, Philip Levy, and Andrew Ellis (1987), Cognition in Action. Hillsdale, NJ: Lawrence Erlbaum.
Spreng, R., S. MacKenzie, & Olshavsky. (1996). A Reexamination of the Determinants of Consumer Satisfaction. Journal of Marketing, 60, 15-32.
Srinvasan, T. C. (1987). An Integrative Approach to Consumer Choice. Advances in Consumer Research. Provo, UT: Association for Consumer Researcher, 14, 96-100.
Steuer, Jonathan (1992), "Defining Virtual reality: Dimensions Determining Telepresence," Journal of Communication, 42(4 Aut.), 73-93.
Titus, Philip A. and Everett, Peter B. (1995), "The Consumer Retail Search Process: A Conceptual Model and Research Agenda," Journal of the Academy of Marketing Science, 23(2), Spring, 106-119.
Weber, R., Brown, and J. Weldon (1987), "Cognitive Maps of Environmental Knowledge and Preference in Nursing Home Patients." Environmental Aging Research 157-174.
WestBrook, Robert A. (1981), "Sources of Consumer Satisfaction with retail Outlets," Journal of Retailing, 57(3). 68-85.
Wilkie, William (1990), Consumer Behavior. New York: Wiley.

키워드

인터넷쇼핑몰,   점포디자인