전자상거래에 대한 소비자 기대속성과 소비자 만족에 관한연구

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전자상거래에 대한 소비자 기대속성과 소비자 만족에 관한연구에 대한 보고서 자료입니다.

목차

I. 서론

II. 이론적 배경
1. 전자상거래의 현황
2. 소비자만족의 개념과 측정
1) 소비자만족의 정의
2) 소비자만족의 측정
3. 전자상거래에 대한 소비자의 기대속성
1) 긍정적 기대요인
2) 부정적 기대요인

III. 연구방법
1. 연구문제 및 연구모형
2. 측정도구
3. 조사절차 및 분석방법

IV. 연구결과
1. 소비자의 전자상거래 이용실태
2. 전자상거래에 대한 소비자 기대속성
3. 전자상거래에 대한 소비자만족도

V. 결론 및 제언

참고문헌

본문내용

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키워드

논문,   전자상거래,   소비자,   소비자 만족,   기대속성,   소비자 기대속성