CRM vs e-CRM (영문판)

목차

1. Definiton of CRM

2. Definition of e-CRM

3. My opinion

4. Reference data

본문내용

more than CRM.It needs concetrating your efforts.
4. Reference data
- books
죽은 CRM 살아있는 CRM, 최정환.이유재, KPI Pub.
돈되는 CRM, 딕 리, 물푸레
CRM의 이론과 사례, 한국 NCR-CRM 컨설팅 그룹, 한국능률협회
e-비지니스 모델에 맞는 e-CRM, 김재문, 거름
- sites
www.brendler.com → Brendler Associates
www.crmcommunity.com → CRM community
www.crmguru.com → CRM guru
www.crmmag.com → CRM magazine
www.dci.com → DCI
www.sellmorenow.com → Denali group
www.frontlinehq.com → Front Line Solutions
www.informationweek.com → Information week
www.nurturemarketing.com → Nurture Marketing
www.1to1.com → Peppers & Rogers Group
www.h-ym.com → High-Yield marketing

키워드

CRM,   e-CRM,   marketing strategy,   CRM 물결효과,   CRM 정의,   Definiton