[A+ 영어-영문] 네슬레(Nestlé/Nestle)의 글로벌마케팅전략 [라틴아메리카,중동,아프리카,동유럽,아시아].ppt

소개글

[A+ 영어-영문] 네슬레(Nestlé/Nestle)의 글로벌마케팅전략 [라틴아메리카,중동,아프리카,동유럽,아시아].ppt에 대한 보고서 자료입니다.

목차

1. Introduction
2. General Strategy
3. Nestle in Latin America
4. Nestle in the Middle East
5. Nestle in Africa
6. Nestle in Eastern Europe
7. Nestle in Asia
8. Conclusion

본문내용

Nestlé




Overall Strategy

　• Correct Strategy
　• Expanding their products
　• Inventing new branches/industries or products
　• Focus on emerging markets




Multi-domestic strategy

　• Concluding that they are a multi-domestic company
　• Customizing product and marketing strategy
　• Meeting local responsiveness




Problems faced

　• In the late 1990’s
　• Distanced from divisional managers and operating countries
　• Did not understand the problem the divisions faced, as, back then, authority was centralized
　• Divisions were not fast enough to respond to the industry
　• New Strategy, with which they could adapt to environmental changes
　• Global Matrix Structure
　• Allowed to do a transnational strategy + benefits from global differentiation
　• Now free to make decisions concerning strategy issues

키워드

NESTLE,   네슬레 마케팅,   marketing,   영문피피티,   글로벌화전략,   globalization,   네슬레 현지화전략