|
Bromer P. (1997). “Effects of Attitude Attribute Ambivalence on Information Processing and Attitude-Intention Consistency,” Journal of Experimental Psychology, 33(Mar), 190-210.
Hoeffler, S., Keller, K. L. (2003). “The marketing advantages of strong brands”, Journal of Brand Management, 10(6), 421-4
|
|
|
quality, customer satisfaction and behavioral intention. J Health Care Marketing 9(4): 5-17.
Yi YJLa SA (2003). The Relative Effects of Three Dimensions of Service Quality on CS. A Comparative Study of Existing vs. Potential Customers. Korea Marketing Rev 18(4): 67-97.
Zeithaml VABitner MJ (1996). S
|
|
|
and Samuel P. Huntington(2000), Culture Matters, Basic Books.
Hawkins, Del I, Roger J. Best & K. A. Coney(1986), Consumer Behavior, 3rd, Business Publications Inc.
Peterson, Robert A. and Alain J. P. Jolibert(1976), "A cross-national investigation of price brand on determinants of perceived product
|
|
|
perceived quality of the original brand didn't influence on the evaluation of brand extensions of technology products.
Second, the influence of technology transferability on the evaluations of brand extensions was stronger than the similarity between original brands and extended brands.
Third, when
|
|
|
Quality, Customer Satisfaction, and Behavioral Intention", Journal of Health Care Marketing, 9(December), 5-17
V. A. Zeithaml, A. Parasuraman and L. L. Berry(1990), "Delivering quality service", The Free Press, 22.
Zeithaml, Valarie A.(1988), "Customer Perceptions of Price, Quality and Value : A Mea
|
|
 |
of consumer satisfaction with retail outlets. J Retailing 57(3): 68-85.
Woodside AGFrey LLDaly RT (1989). Linking service quality, customer satisfaction and behavioral intention. J Health Care Marketing 9(4): 5-17.
Yi YJLa SA (2003). The Relative Effects of Three Dimensions of Service Quality on CS.
|
|
|
the most common mistakes marketers make when they ascend is ignoring the importance of their responsibilities with the chief executive officer (CEO) and also building alignment with peers within the C-suite. Chief marketing officers (CMOs) and global brand leaders embrace new quantitative results an
|
|
|
제품 속성에 대한 만족도 요약 -------------------135
2. 가격 속성에 대한 만족도 요약 -------------------137
3. 촉진 속성에 대한 만족도 요약 -------------------138
4. 물적 증거에 대한 만족도 요약 -------------------139
5. 서비스 과정에 대한 만족도 요약 ---
|
|
|
브랜드는 항상 이야기를 만들어내야 한다는 사실에 대해서 마케터들은 반드시 기억을 하고 있어야 할 것이다. Abstract.
Method : Ethnographic procedure.
Findings : Myriad meaning.
American girl brand meanings and the Marketer.
American girl brand meanings and the material
|
|
|
the influence of the teacher talk on students have not been investigated by doing interviews of students and teachers. In order to improve the efficiency of teachers in terms of English classroom discourse and create a favorable learning environment, the comparative study on the classroom discourse
|
|
 |
of key quantitative and qualitative factors influencing corporate and industry credit quality (credit risk analysis)
• Maintained and assisted to develop comprehensive financial models
• Monitored and maintained databases of information on high yield and leveraged loans markets and eco
|
|
 |
the subsidiary company of Daewoo Shipbuilding & Marine Engineering Co. Ltd., has been gradually developing based on their prominent technology, materials, high-end quality and distribution network, which led me to aspiration to apply for DSEC.
When it comes to productivity and competitiveness, conf
|
|
 |
value as an employee.
38. Before you can make a productive contribution to the company, what degree of training do you feel you will require?
My background has been focused on preparing me for the financial-consulting industry, so I can be productive right away. I already have obtained the education
|
|
 |
The insurance expertise as a certified public accountant in the Financial Supervisory Service (FSS) organized to equip insurance has even acquired a Certified Public Accountant. Study and exam preparation on weekdays and weekends, to work part-time for two years while living a tough viscosity were m
|
|
 |
- Negotiation for Cost Reduction with vendors
- Development of new vendor for enhancing competitiveness
and diversity
- Management of order status for timely delivery
- Quality Management by matching between part list, drawing and actual product
- Follow up for claim and guarantee such as quan
|
|
메뉴펼치기
