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country-of-origin," American Marketing Association, Winter, 376-377.
Kotler. P. (1997), Marketing Management: Analysis, Planning, Implementation and Control, 9th Edition, Upper Saddle River, NJ: Prentice Hall International. Inc.
Han, C. M.(1989), "Country Image: Halo or Summary Construct," Journal
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Country Image: Halo or Summary Construct?," Journal of Marketing Research, 26(May), 1989, pp. 222-229.
-------------., "The role of Consumer Patriotism in the Choice of Domestic Versus Foreign Products," Journal of Advertising Research, 28(3), 1988, pp. 25-32.
------------- and Vern Terpstra., "Coun
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이미지의 개념 정리
1)국가 이미지와 원산지 이미지
2)일본과 한국의 국가 이미지, 그리고 월드컵
3. 스포츠를 통한 국가 이미지 관리
1)상품 국가 이미지를 통한 국가 이미지 제고 효과
2)접촉점 관리 (contact point management)를 통한 이미지 제
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이미지 평가
한국생활과학회 ㆍ 정해선
패션컬렉션에 나타난 퓨처리즘의 디자인 특성과 트렌드 분석
부산대학교 ㆍ 지정은
현대 패션의 Orientalism
이화여대 대학원 ㆍ 윤명자
현대 패션에 나타난 기독교 복식에 관한 연구
국민대학교 ㆍ
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Marketing, 61(January), 68-84.
Colbert,F.,Nantel J., & Poole,W.(1994). Marketing Culture and the Arts. Montreal: Morin.
Erikson,G.M.,Johannson,J.K., & Chao,P.(1984). Image Variables in Multi Attribute Product Evaluations: Country of Origin Effects. Journal of Consumer Research, 11, 694-699.
Hirschma
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Marketing , 7th ed., The Dryden Press, 1990, pp.555-559.
Jain, Subhash C., 8International Marketing Management , 5th ed., South-Western, 1996.
Nebenzahl, Israel D. and Eugene D. Jaffe, "The Effectiveness of Spondsored Events in Promoting a Country’s Image," 8International Journal of Advertising ,
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B, Preliminary report on fieldwork in Uvs, Mongolia 1993, MacArthur ECCIA unpublished working paper, Cambridge, 1993.
The Times Newspaper, Shock therapy in Mongolia cures ailing economy, 27 April Saturday, 1996.
Worden, Robert and Savada, Andrea (eds.), Mongolia: A Country Study, Washington, D.C, 19
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market variations or the idea comes from the home country and then is used in a host country, marketers must know where to look for possible differences between marketing domestically and marketing internationally. Sometimes the differences are great; at other times, there may be few or even no diff
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image of Goyang City economic value added like employment creation through this local development Ⅰ. 서 론
1. 연구배경 및 목적 1
2. 연구범위와 방법 4
Ⅱ. 이론적 배경과 선행연구 개관
1. 방송영상산업에 대한 개념적 고찰 6
1.1. 문화산업의 개
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image are needed more so than the low price centered policy. Moreover, it is necessary to create perceived value added onto the quality, design, and differentiated service concerning the product that is to be provided to the market, and it is also necessary to minimize the supplementary cost.
As for
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improving its image and brand value as well. it is true that correct grasping and understanding about marketing must be based for that effort, along with active and accurate work process. Hence, I will accomplish a perfect work not allowing any trifle mistake, by actively following up the main job a
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marketing to personnel management and operation that decides future of the company. A leadership that knows and leads people and cool-headed judgment is what you are looking for and I think I am qualified for all that.
My major I am studying will be the foundation stone of my self-realization. I kno
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Marketing subject.
When I took the major, I studied many subjects about new media-related such as New Media Policy, International Promotion, Image Communication, Organization Communication and Telecommunication and so on. The most interesting subject to me was New Media subject, which induce me to t
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이미지나 가치를 함께 사고자 한다는 것도 알 수 있었습니다. 우리가 어떤 명품의 특정 브랜드를 금액이 비싸도 구매하는 이유도 같을 것이라 생각했습니다.
5. SK 피에스앤마케팅 입사 후 어떤 일을 하고 싶으며, 이를 위해 본인이 무엇을 어
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이미지나 가치를 함께 사고자 한다는 것도 알 수 있었습니다. 우리가 어떤 명품의 특정 브랜드를 금액이 비싸도 구매하는 이유도 같을 것이라 생각했습니다.
5. SK 피에스앤마케팅 입사 후 어떤 일을 하고 싶으며, 이를 위해 본인이 무엇을 어
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