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Market Orientation and Alternative Strategic Orientations : A Longitudinal Assessment of Performance Implications
Cultures and Orientations
Market orientation and Performance
Alternative Strategic Orientations
The Mediating Effects of Learning and Innovation
Methodology
Research Setting
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다.
Future Research Issues
여러 유익한 연구 영역
1)마켓 오리엔테이션과 기업가적 성향이 조직의 구조와 과정, 비즈니스 퍼포먼스의 다른 측정에 영향을 미치는가? - 우리 결론은 기업가적 성향이 마켓 오리엔테이션에 의해 중재 되는 길을 통해
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Market Orientation
다국적 마케팅은 국제마케팅의 확장이라고 할 수 있으며, 여러 국가에 생산이나 판매기지를 설립하여 이러한 복합적인 시스템을 전체적인 기업목표를 달성하도록 관리하는 것이다.
다국적 마케팅은 여러 시장의 유사점 및 인
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Market Share, and Profitability: Findings From Sweden,”Journal of Marketing, 58(July), pp.53 ?
10). Atuahene-Gima, Kwaku(1995),”An Exploratory Analysis of the Impact of Market Orientation on New Product Performance: A Contingency Approch,” Journal of product Innovation Management, 12(4),pp. 275-293.
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