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products at accessible prices, adopted a pioneer approach to some emerging markets, and further enlarged its consumer target, including in its portfolio the leisure brand Playlife.
Early 2000’s, the apparel industry started to see a new, demanding and sophisticated consumer: Benetton introduced a n
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Attitude
toward the ad as a Mediator of Advertising Effectiveness: A Test of
Competiting Explanations,," Journal of Marketing Research, 23, 130-143.
Macklin, M. Carole(1983), "Do Children Understand TV Ads?" Journal of Advertising
Research, 23(Feb/Mar), 63-70.
Mittal, Banwari(1990), "The Relati
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Price, and Scarcity Message on Apparel Choice and Purchase Intention at the time of Internet Group Buying, 한국의류학회, 한국의류학회지, 제33권 제10호 통권192호, pp.1519-1529
최훈, 이경탁(2003), 공동구매 특성이 소비자 태도와 재수용에 미치는 영향, pp.521
허미경(2007),
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Price and Consumer for Three Products : Book Computer Discs, and Software", DSTI/ICCP/IE(98)4/FINAL, Paris, France, 1998.
OECD, "The Role of Telecommunications and Information Infrastructures in Advancing Electronic Commerce", DSTI/ICCP/TISP(98)8/FINAL, 1999 Ⅰ. 서언
Ⅱ. 기존연구에 대한 검토
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apparel products by reflecting their own body type, skin color, and size. The respondents also wanted to know how to coordinate a tie and a shirt when they select dress shirts style. The size chart and price comparing sheet are also requested.
4. The results of this study show that the skill provin
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