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products at accessible prices, adopted a pioneer approach to some emerging markets, and further enlarged its consumer target, including in its portfolio the leisure brand Playlife.
Early 2000’s, the apparel industry started to see a new, demanding and sophisticated consumer: Benetton introduced a n
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Attitude
toward the ad as a Mediator of Advertising Effectiveness: A Test of
Competiting Explanations,," Journal of Marketing Research, 23, 130-143.
Macklin, M. Carole(1983), "Do Children Understand TV Ads?" Journal of Advertising
Research, 23(Feb/Mar), 63-70.
Mittal, Banwari(1990), "The Relati
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Price, and Scarcity Message on Apparel Choice and Purchase Intention at the time of Internet Group Buying, 한국의류학회, 한국의류학회지, 제33권 제10호 통권192호, pp.1519-1529
최훈, 이경탁(2003), 공동구매 특성이 소비자 태도와 재수용에 미치는 영향, pp.521
허미경(2007),
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Price and Consumer for Three Products : Book Computer Discs, and Software", DSTI/ICCP/IE(98)4/FINAL, Paris, France, 1998.
OECD, "The Role of Telecommunications and Information Infrastructures in Advancing Electronic Commerce", DSTI/ICCP/TISP(98)8/FINAL, 1999 Ⅰ. 서언
Ⅱ. 기존연구에 대한 검토
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apparel products by reflecting their own body type, skin color, and size. The respondents also wanted to know how to coordinate a tie and a shirt when they select dress shirts style. The size chart and price comparing sheet are also requested.
4. The results of this study show that the skill provin
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price perception, information search and experience, quality perception and private brand preference.
Third, to test hypotheses derived from the research model of this study and to attempts to explain how to have the effect the private brand preference.
Marketing implications of this study were:
As
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Price: An Update of the Evidence,", In H.H. Kassarijian and T.S. Robertson(Eds.), Perspective in Consumer Behavior, 43-55, Glenview, Ⅱ; Scott, Foresman.
National Opinion Poll(1997) commissioned by Marketing, March 6 1997, 1.
Olashavsky, R. W and Grandbois, D.(1979), "Consumer decision making: fact o
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Price 3) Mood 4) Curiosity
5) Near from work or house 6) Friend
7) Others ( )
5. What does Krispy Kreme satisfy you the most?
1) Brand 2) Accessibility 3) Hygiene
4) Taste 5) Interior 6) Mood
7) Others ( )
6. What stays in your memory the most about "Krispy Kreme"?
1) Selling Dozen 2) Donut Theatre
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attitude toward business), 업계의 평판(reputation), 계약이행에 대한 열의(willingness to meet obligations)나 인격 등에 관한 내용.
② capital : 상대방의 재정상태(finacial status), 즉 수권자본(authorized capital)과 납입자본(paid-up capital), 자기자본과 타인자본의 비
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1. 공동구매의 정의
공동구매란 인터넷 사용의 증가로 인한 전자 상거래의 발전된 한 형태로, 한 상품을 필요로 하는 구매자들이 주축이 되어 물건을 구입할 때 단체로 구입함으로써 대량구매를 통한 차별적인 가격 할인을 통해 기존의 가
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