인터넷 드레스셔츠판매사이트 디자인설계를 위한 (인터넷쇼핑몰)

목차

Ⅰ. 서 론

Ⅱ. 연구방법

Ⅲ. 결과 및 논의

Ⅳ. 결론 및 제언

참고문헌

본문내용

에서의 혜택요인과 위험요인에 따른 실제 및 잠재 소비자에 대한 연구, 한국소비자학회, 춘계학술발표회.
아이비즈넷(주)(2000). 인터넷 비즈니스@i-biznet.com. (주)북21.
안민영(1999), 사이버 쇼핑이용자의 의류쇼핑성향에 따른 의류제품 평가기준에 관한 연구, 한양대학교 대학원, 석사학위논문.
안승원(1997), 電子商去來(Electronic Commerce)의 消費者 購買行態 分析에 關한 硏究, 연세대학교 대학원 석사학위논문.
양유영(1999), 무점포 판매 방식에 따른 의류제품에 대한 소비자의 인식, 연세대학교 대학원 석사학위논문.
이두희(1999), 한국소비자 대상 전자상거래의 현황과 전망, 한국소비자학회, 춘계발표.
이정미(1999), 의류상품 인터넷 쇼핑몰의 마케팅 비교 분석, 중앙대학교 대학원 석사학위논문.
인터넷 비즈니스뉴스(1999). 홈페이지의 다양한 기술의 적용이 오히려 해로울 수도. 인터넷 비즈니스뉴스, 1999. 11. 3.
Calvert, John R. (2000). Make your company's e-commerce strategy click, Apparel Industry Magazine, 61(10), p. 45.
Cullen, Kathryn.; Skatof, Ashley.; Salmon, Kurt.(2000), Vast B2B options can make you dizzy, Apparel Industry Magazine, 61(10), p. 58.
Kenner, Jane O.; Greer, Rebecca W.(1999). Online shopping in changing the retail landscape, Journal of family and Consumer Sciences, Vol. 91(3), p. 69.
The economist(2000). Shopping around the web. The economist, London, 354(8159). p. 55-56. 2000. 2. 26.
Then, Nicole K.; DeLong, Marilyn R. (1999). Apparel shopping on the Web,
Journal of Family and Consumer Sciences, 91(3), p. 65-68.
A Study on Male Consumers' Characteristics for Internet Shopping Site Design for Dress Shirts
Kim, Hyun-A
Chun, Jong-Suk
Abstract
For the designing of the internet shopping site for men's dress shirts, the researchers investigated the male consumers' characteristics and their wants for internet shopping services. 1,175 questionnaire were sent to internet users through internet on-line, and finally, the 536 data were collected. The survey was conducted for white color male employee in various work place in October 1999. The questionnaire is made up questions about what they consider in buying dress shirts by internet shopping, the pro and con of internet apparel shopping, additional service, and their demographic characteristics.
The findings of the this study are the following:
1. The apparel items that the respondents preferred to purchase in internet shopping mall were the apparels which didn't need fit seriously. Dress shirts was one of the items that the survey respondents showed a strong desire for purchase in internet shopping.
2. The most attractive perspectives of the internet apparel shopping were there is no limit on shopping place and time. But they thought that the information related to apparel quality is not sufficiently provided and it made them reluctant to purchase clothing in internet shopping.
3. The respondents wanted to select apparel products by reflecting their own body type, skin color, and size. The respondents also wanted to know how to coordinate a tie and a shirt when they select dress shirts style. The size chart and price comparing sheet are also requested.
4. The results of this study show that the skill proving information on the apparel product quality to the internet shopper need to be developed.
Key words: Dress shirts, Internet apparel shopping site, consumer's preference ; 드레스셔츠, 인터넷 의류 쇼핑 사이트, 소비자 선호

키워드

인터넷쇼핑,   드레스셔츠판매사이트,   디자인설계,   전자상거래,   B2C형태,   최적의 소비형태