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products at accessible prices, adopted a pioneer approach to some emerging markets, and further enlarged its consumer target, including in its portfolio the leisure brand Playlife.
Early 2000’s, the apparel industry started to see a new, demanding and sophisticated consumer: Benetton introduced a n
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price comparing sheet are also requested.
4. The results of this study show that the skill proving information on the apparel product quality to the internet shopper need to be developed.
Key words: Dress shirts, Internet apparel shopping site, consumer's preference ; 드레스셔츠, 인터넷 의류 쇼핑
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price perception, information search and experience, quality perception and private brand preference.
Third, to test hypotheses derived from the research model of this study and to attempts to explain how to have the effect the private brand preference.
Marketing implications of this study were:
As
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