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이미지 ······················10
1. 기업이미지의 정의··················10
2. 기업이미지의 형성과정·····················11
3. 기업이미지의 역할 및 중요성················12
제 4 절 기업이미지와 스
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image pronston, NJ,
Priceton university.
Schaubroeck, J. & Jones, J.(2000), "Antecedents of Workplace Emotional Labor Dimension and Moderators of Their Effects on Physical Symptoms", Journal of Organizational Behavior, 21. pp 163-183.
Shore, L. M. & Wayne, S. J.(1993), "Commitment and Employee Beha
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Image', Text and Criticism, ed. by G. Weales, op. cit.
Lynn Attenbernd and Leslie L. Lewis, A Handbook for the Study of Drama, New York : Macmillan, 1960.
Miller Arthur, 'The Nature of Tragedy', The Theater Essays of Arthur Miller, New York : Viking Press, 1978.
Mills, C. Wright. Power, Politics and
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Politics , Durham: Duke University Press.
Waltz, Kenneth N. 1979, Theory of International Politics , New York: McGraw-Hill Publishing Company.
Williams, Frederick 1982, The communications revolution , New York: New American Library.
Winner, Langdon 1986, "Myth Information: Romantic Politics in the C
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Politics of Kim Jong Il”, Asian Perspective Vol.26, No.3, 2002.
Department of Defence, Quadrennial Defense Review Report, September 30, 2001.
, The United States Security Strategy for the East Asia-Pacific Region, 1998.
<기타 자료>
로동신문
동아일보
연합뉴스
조선일보
중앙일보
한겨레
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Company, 1986.
Maurice A. Unger / George R. Karvel, Real Estate : Principles and Practices, Eighth Edition, South-Western Publishing Co, 1987.
明石三朗, 不動産仲介契約の硏究, 一粒社, 1981.
Cobb, R. W., and C. D. Elder(1972), Participation in American Politics: The
4. 인터넷 사이트
1. http://www
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Company, The Riverside Press.
Calder, Bobby J. and Brian Sternthal(1980), "Television commercial wearout: An information processing view," Journal of Marketing Research, 17(May), pp.173-186.
Campbell, Margaret and Kevin Lane Keller(1997), "The impact of Brand
familiarity on advertising repetition,
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Company.
레이크록, 맥도날드 이야기, 문진출판사, 2003.
에릭슐로서, 패스트푸드의 제국, 에코리브로, 2001.
schlosser, Eric (김은령 역), Fast Food Nation『패스트푸드의 제국』, 에코 리브르, 2001년
Ritzer, George, "Slow food versus McDonald's", Slow July-September, 1998.
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이미지가 좋아서
상품이 다양해서
기타
2. 농협 하나로마트가 다른 유통업체와 비교 시 부족하다고 느끼는 점은 무엇입니까?
구분
전혀 만족하지 않는다
만족하지 않는다
보통이다
만족한다
매우 만족한다
상품의 다양성
가격부문
판매원의
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